LONDON, March 2, 2011 /PRNewswire/ -- TFM&A and OA&A Expo opened its doors today to thousands of marketing and advertising professionals, all there to see the 250+ exhibitors across digital, CRM, data and direct marketing solutions, more than 100 case-study led seminars and 10 cutting-edge keynotes from industry experts including Google, Cap Gemini and Microsoft.

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Highlights from the first day of the show included a Keynote from Nic Cumisky, Senior Industry Manager at Google on why we have entered the age of mobile, exclusive sessions from The Chartered Institute of Marketing and the IDM in the TFM&A Guest Theatre, the extremely popular Speed Networking for Affiliates and Merchants in OA&A Expo and over 50 insightful seminars on big brand case studies including Egg, MoneySuperMarket.com and British Airways.

The second day of the show is set to be even bigger, with a Keynote Theatre line-up that includes Facebook at 11:30 speaking on The Future of Social Media, eBay will be sharing how their online advertising platform opens up new opportunities at 15:00 and in the final session at 16:15 IDM Panel Debate will be looking at every marketer's biggest question; Online vs Offline.

Visitors to the second day of TFM&A and OA&A will also find a further 50 seminars across the 9 themed theatres, including the EMI Music and Sony Music case study on integrating social media and other emerging channels in your cross channel marketing programme in the Integrated Marketing & CRM Technology Theatre. Other exclusive sessions include case studies on Rough Guides, Kia Motors, Panasonic and The Co-operative. Visit http://www.t-f-m.co.uk/seminars for the full seminar programme.

B2B marketers should also drop by the B2B Power Hour at 12:00 in the TFM&A Networking Bar where you can network, share success stories and learn tips from other B2B Marketers.

This year, visitors can also be fully prepared for the show by downloading the TFM&A iPhone app which is available at http://itunes.apple.com/in/app/tfm-a-via-event2mobile/id419885213?mt=8

Visitors can register for TFM&A and OA&A for free at http://www.t-f-m.co.uk/register

Press can register at http://www.t-f-m.co.uk/pressreg

More information at http://www.t-f-m.co.uk and http://www.oaa-expo.com

Notes to Editor:

Photography

A selection of photographs from TFM&A 2010 are available. If you require any images to support this release please email maria.harper@ubm.com