MOSCOW, June 12 /PRNewswire/ -- The music video for the song "Wanted, but Free" by the Russian band Delta has become the most watched video on the internet. The clip, based on the sensational video about a "crazed office worker" was revealed to be a commercial for the film WANTED. You Tube listed it this week as the top downloaded video.
Timur Bekmambetov, director of the new film WANTED, posted the music video on his blog, finally linking the video to his latest film release. The video itself earlier broke all records for downloads on the internet and became a news item in its own right around the world when it was thought to be footage taken from a CCTV camera of an office worker on the rampage. The video begins with a man casually walking over to another co-worker's desk. Then the co-worker hits the man over the head with his keyboard, attacks his desk, and smashes up the office, destroying cubicles.
It was revealed that the footage was in fact a "viral video" for the new film WANTED produced by Universal Pictures and featuring James McAvoy and Angelina Jolie. opening in cinemas 26th June.
"One of the film's main themes is how to escape 'office slavery'" - said Bekmambetov "The success of the video doesn't mean the audience is gullible - it shows that people see themselves in this story. They see the truth - about themselves, about their suppressed desires and their need to break free. The video and the film are kind of therapy - they give you the experience of emotional release without having to smash up an office yourself."
The viral marketing video was developed by Bekmambetov's company BPL-Marketing as part of Universal Pictures campaign for the film in Russia.
Notes for Editors
The film WANTED was produced by the Universal Pictures in 2008. Director - Timur Bekmambetov ("Night Watch", "Day Watch") The film stars Angelina Jolie, James McAvoy and Morgan Freeman. WANTED is the first big budget (over US$150m ) Hollywood film to be made by a Russian director with major involvement from a Russian creative team (CG, costume design, make up etc).
Official film site: http://www.wantedmovie.com
Contact: Maria Zatulovskaya: +7916-678-7477, email@example.com