NEW YORK, August 12 /PRNewswire/ --

- Industry Veteran Brings More Than 18 Years of Experience Leading Growth of Enterprise Software Organizations

OpTier(R), the leader in Business Transaction Management (BTM) for the enterprise, today announced that Colin Rowland, a UK-based seasoned technology executive, has been named senior vice president of sales for Europe, Middle East and Africa (EMEA). Rowland will report to Ori Mazin, OpTier's vice chairman of the board and head of worldwide sales.

Rowland has been a technology leader for more than 18 years and has held senior management positions at several industry-leading organizations. He brings an expertise in cultivating strategic relationships and successfully selling data center technologies to companies of all sizes throughout the world.

Prior to joining OpTier, Rowland was senior vice president of EMEA operations for provisioning, configuration and management firm Opsware. During his tenure, Opsware was acquired by Hewlett Packard for approximately US$1.6 billion. Prior to this, Rowland held sales leadership positions at Mercury Interactive over the course of nearly four years. During this time, Rowland created and led the company's Application Performance Management business unit in EMEA. Between 1989 and 2000, Rowland held various positions at Hewlett Packard, culminating in the founding and managing of their software business operations in the UK.

"Colin has an impressive track record of building out worldwide organizations and turning emerging growth companies into category and industry leaders," said Mazin. "Our CoreFirst BTM technology is already enabling Fortune 500 organizations to reduce costs and meet service level objectives while optimizing IT resources. Adding Colin to the team will help build on our traction beyond the UK and will further expedite our growth in EMEA."

Rowland commented: "Since its inception, OpTier has been a technology innovator that has had a fundamental role in the evolution of service-oriented IT management. As a result, the company is perfectly positioned to lead the end-to-end Business Transaction Management required by customers. I look forward to helping OpTier's customers optimize their overall operations and align business and IT initiatives."

About OpTier

OpTier(R) harnesses the power of real business transactions with its unique Business Transaction Management (BTM) software solutions. Our CoreFirst(R) product assures that business transactions flow smoothly within IT applications and infrastructure without bottlenecks or outages, for improved end-user experience and reduced cost. Our Active Context Tracking(TM) (ACT) technology delivers end-to-end visibility -- of all business transactions, across all tiers, all the time -- by continuously discovering the links between IT components and business services. It also prioritizes IT transactions and processes based on business needs, for true IT optimization. For more information, visit

OpTier, CoreFirst and "Putting First Things First" are trademarks of OpTier.

Contacts: Lindsay Diamond Avi Dines or Jennifer Barlow OpTier Schwartz Communications, Inc. +1-212-679-2700 +1-781-684-0770

Web site:

Lindsay Diamond of OpTier, +1-212-679-2700,; or Avi Dines or Jennifer Barlow, +1-781-684-0770,, both of Schwartz Communications, Inc.