AUSTIN, Texas, March 8, 2011 /PRNewswire/ -- Online video sharing site Vimeo(R), an operating business of IAC , today announced that it is the official sponsor of the Vimeo Theater at SXSW (South by Southwest), a customized theater inside the Austin Convention Center (ACC), home to SXSW headquarters in the Downtown Area. The Vimeo Theater will play host to numerous film screenings throughout the SXSW Film conference March 11-19, including curated Vimeo screenings, as well as the official 2011 SXSW Film Awards.

Vimeo and Nikon present: Light After Dark

As night settles over Austin on Sunday March 13, Vimeo and Nikon, a leader in digital imaging present "Light After Dark" an official SXSW party featuring an evening of live musical mayhem and mind-melting visual stimuli activating the once-dormant Seaholm Power Plant to create history as the first-ever SXSW party held inside the massive industrial warehouse. World-renowned performers DIPLO and A/V mixologists Eclectic Method will supply the beats while artists seeper and CTRL transform the power plant, through awe-inspiring projection mapping, into a visual playground. Whether through their own eyes or through the lens, attendees will experience an event like no other. Guests are encouraged to bring their cameras. The event runs from 9:00pm to 2:00am with open bar and is free with RSVP ( and SXSW badge. The Seaholm power plant is located at 214 West Avenue Austin, TX 78703

Vimeo Theater - Vimeo Screenings

Vimeo curated screenings will take place in the Vimeo Theater starting with a Best of Vimeo Shorts on Friday, March 11th 5:00pm-6:00pm where SXSW goers are invited to kick-off their film adventures with the creme de la creme of Vimeo shorts, featuring winners from the first-ever Vimeo Awards projected on the big screen. Vimeo will make a special announcement at the end regarding the next Vimeo Festival + Awards. Then, on Wednesday, March 16th from 4:30pm - 5:30pm, The Rhythm Image - Music Videos from Vimeo screening features a fresh cornucopia of the most innovative and creative original music videos from artists and directors across the globe.

Vimeo Theater at the Austin Convention Center (ACC)

501 E. 4th Street, Austin, TX 78701, +1-512-404-4000

Nikon and Vimeo Panel

On Monday, March 14th at 11:00 am, Nikon and Vimeo host a Film panel DSLR Video and Beyond: The Impact of Emerging Technology on Film Making with moderator Guy Kawasaki, photo journalist Bill Frakes, Vimeo's VP of Creative Development Blake Whitman and Nikon Inc's Senior Technical Manager, Steve Heiner. The panel will discuss how starting with the video-capable DSLR, affordable technologies are now starting to change the landscape for motion picture from indie cinema to journalism and music videos. The panel will be held in Room 13 A-B in SXSW ACC.

"We are thrilled to be an official sponsor at SXSW 2011," said Blake Whitman, Vice President of Creative Development. "Vimeo and SXSW are both renowned for connecting creative communities, fueling imagination and throwing awesome parties."