Numerous human studies of dietary cholesterol target recommendations and cardiovascular disease have found no association, but the American Heart Association had been stuck in the past, when lots of confounders related to heart health allowed dietary cholesterol to be targeted using questionable statistical methodologies.

Though some studies associate intakes of cholesterol that exceed current average levels with elevated total or low-density lipoprotein cholesterol concentrations, it could be spurious correlation.
By having a modest diet - American Heart Association is now promoting specifics like the Mediterranean and DASH diets - the same reduction in cholesterol happens anyway. 

AHA is now switching to dietary patterns as the most likely way to promote cardiovascular health.