That's a meaningless marketing designation, though not as dumb as "ultra-processed." All food is processed. If you have ever tried eating rice or wheat out of the ground, you know that.
When it comes to calorie, protein, carb, fat, and fiber content, they are nearly identical and the difference between them is almost as biologically meaningless as eating non-GMO pumpkin whatever (there is no GMO pumpkin.)

Credit: Carolina Rice
Micronutrients, anti-nutrients, and "empty calorie" claims are likewise important if you also believe the gravitational effect of a fly shapes the ocean tides (it does, we can detect it, it is not meaningful)... look, just eat the rice you prefer.
Jay at A Workout Routine tells the whole story.
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