Simcha Jacobovici says he has discovered two of the nails used to crucify Jesus - and a movie (naturally) is showing up at a propitious time, just a few days before Good Friday (naturally).

A publicity stunt?  Hard to say.    Jacobovici claims to be simply making a 'strong' case, which is what archeology does.  Previously, Jacobovici said he found the lost tomb of Jesus.
 
The site is an ancient Jerusalem grave discovered in 1990 which may have been the burial place of the Jewish high priest Caiaphas, who in the New Testament presided over the trial of Jesus and sent him to the Romans, which led to his death.

The grave and bone boxes (ossuaries) were uncovered during construction work south of the Old City.    Two iron nails were found in the tomb, one on the ground and one inside an ossuary.   It has since been resealed but Jacobovici says he tracked the nails to a Tel Aviv laboratory run by an anthropologist who is an expert in ancient bones.

Two Of The Nails Used In The Jesus Crucifixion Found
Photo linked from Reuters.  Credit: Baz Ratner