In the last year, I've had the occasion to review several books that deal with the unconscious mind. Each author has had an interesting take on the same material, and it's been illuminating to see how writers with different areas of expertise handle the unconscious mind and render the research readable for a popular audience.
Leonard Mlodinow is a name many science readers will recognize as belonging with physics, not psychology and neuroscience. His handling of this topic, which has been handled by Eagleman, McRae, Shermer, and others in the last couple years, is skillful and entertaining.
Mlodinow's turn of phrase is masterful and he covers the latest research in neuroscience and how much of our actions are controlled not by our conscious mind, but by our unconscious. He notes that "our brains are made up of a collection of many modules that work in parallel, with complex interactions, most of which operate outside of our consciousness. As a consequence, the real reasons behind our judgments, feelings, and behavior can surprise us."
Subliminal is full of surprises for the average reader and offers gems that would change the world if only enough people believed the information to be true: "We believe that when we choose a laptop or a laundry detergent, plan a vacation, pic,k a stock, take a job, assess a sports star, make a friend, judge a stranger, and even fall in love, we understand the principal factors that influenced us. Very often nothing could be further from the truth. As a result, many of our basic assumptions about ourselves, and society, are false." Mlodinow takes readers through the research carefully and masterfully and leaves readers changed by the experience (well, we can hope).
Mlodinow writes that "We choose the facts that we want to believe." While we instinctively insist this is true of others, we are usually resolute that we are free from this kind of error. If we want to really revolutionize our relationships, and as a consequence, society, we're going to have to disseminate the latest in neuroscience to the masses, and then somehow find a way to accept that we are vulnerable to the same quirks and foibles as everyone else--maybe we'll learn to let the past go, accept that people do things for no conscious reason, and even better, as parents, we'll finally get how utterly pointless it is to ask our children why they did something.
- PHYSICAL SCIENCES
- EARTH SCIENCES
- LIFE SCIENCES
- SOCIAL SCIENCES
Subscribe to the newsletter
Stay in touch with the scientific world!
Know Science And Want To Write?
- Great Earthquakes Doubled In The Most Recent 10 Year Period - What That Means
- What Americans Fear Most Isn't Ebola Or Terrorism, It's...
- Why Climate 'Uncertainty' Is No Excuse For Doing Nothing
- ECFA Workshop: Planning For The High Luminosity LHC
- Moderate Pot Use By Adolescents Doesn't Hurt IQ
- Cosmic Rays Jeopardize Deep-Space Astronaut Missions
- Dams Are Not The Smart Way To Secure Water For Agriculture
- "Nah. It's not free for the iPhone/iPad/iPod Touch. Apple products usually don't play nice with..."
- "http://www.cdc.gov/vaccinesafety/vaccines/HPV/index.html says no interesting difference in side..."
- "Tommaso, I fully agree with you that for the moment it would be unwise and unjustified to committ..."
- "Chaos, thanks, I couldn't come up with the word. Well, sure. The article really didn't work to..."
- "So many decisions seem to be made by ISEBYs — in someone else’s back yard. ..."
- Beyond universal donors, some poeple are programed with no blood type at all
- Anti-conventional ag movement spurs Big Ag to look to organic pesticides
- Can people really inherit memories?
- An end to fat shaming? The 50 year DNA mystery of metabolic dysfunction may soon be solved
- Egg freezing: a smart career move?
- Women carry fetal DNA long after children’s birth
- Early palliative care can cut hospital readmissions for cancer patients
- Criminologists try to solve murder mystery: Who will become a killer?
- Researchers record sight neurons in jumping spider brain
- Research suggests team-based care is most effective way to control hypertension
- UNC scientists discover hidden subpopulation of melanoma cells