A culture that digs up dead female corpses to bury with single deceased men has unsurprisingly embraced probiotics. Starting in the 1990s, the fast-growing yogurt, supplement, pharma and feed sectors are expected to reach $5 billion despite any benefit.
There are several hundred kinds of nutritional foods and ingredients containing probiotics currently sold in the Chinese market, such as fermented milk (yogurt), fermented cheese or cream, fermented soy milk, probiotics supplement and pharma products.
Key players in the China probiotics market are assessed in "China Probiotics Market 2012-2016" market research report published by Research and Markets. In the report they outline corporate share structure, historical business achievement, product categories, product quality and prices, state of technological process development, competitive landscape - including foreign and domestic competitors, etc.
This research report also addresses the top concerns of overseas probiotics companies in the Chinese market:
- How competitive are the Chinese companies, especially China-Biotics, compared to the foreign ones?
- How real is the threat of Chinese suppliers to foreign enterprises?
- How concerned are the likes of Danisco, Chr. Hansen and Lallemand about local companies, especially their important clients in China, such as Mengniu, Yili, BIOSTIME, etc.?
- What size will the market size increase to and how many business opportunities will it bring to overseas and Chinese probiotics companies?
Not addressed; will anyone, anywhere, ever find a real benefit for these products?