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Here's Where Your Backyard Was 300 Million Years Ago

We may use terms like "grounded" and terra firma to mean stability and consistency but geology...

Convergent Evolution Cheat Sheet Now 120 Million Years Old

One tenet of natural selection is a random walk of genes but nature may be more predictable than...

Synchrotron Could Shed Light On Exotic Dark Photons

There are many hypothetical particles proposed to explain dark matter and one idea to explore how...

The Pain Scale Is Broken But This May Fix It

Chronic pain is reported by over 20 percent of the global population but there is no scientific...

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Darwin’s Theory of Evolution describes the survival of the fitter, the best adapted organisms, but biologist Gerard Jagers op Akkerhuis says it does not pay enough attention to the succession of living things during evolution and so has developed what he calls the ‘operator hierarchy’, a system based on the complexity of particles and of organisms, which can predict the next step in evolution: a technical life form, that can pass on its knowledge and experience to the next generation.
Phosphorus is a critical ingredient in fertilizers, pesticides, detergents and various industrial and household chemicals but once phosphorus is mined from rocks, getting it into products is hazardous and expensive, so chemists have been trying to streamline the process for decades.
While the public has a great respect for scientists, they don't trust scientists, at least when it comes to issues that also overlap with politics, like the environment.

When it comes to policy-related topics, scientists have a limited effect on the public, perhaps not because people are stupid but because some in science have moved away from being trusted guides and into being advocates, which damages the credibility of science overall.   And once those beliefs are locked in, they are difficult to change.

So while oil drilling is safe, scientists who say so now will go unheard because some in science have gone out of their way to say it isn't due to a cultural agenda.  
End-stage renal disease, or chronic kidney failure, affects more than 500,000 people per year in the United States alone and is only fully treated with a kidney transplant. 

Yet there were only 17,000 donated kidneys for transplants last year and the number of patients on the transplant waiting list currently exceeds 85,000, according to the Organ Procurement and Transplant Network. 
Do social networks which features many distant connections, or "long ties," produce large-scale changes most quickly, as social media lore claims?    No, says a new study by Damon Centola,  assistant professor at the MIT Sloan School of Management.  Instead, individuals are more likely to acquire new health practices while living in networks with dense clusters of connections — that is, when in close contact with people they already know well. 

If you're a print magazine, or in marketing consumer goods, you care about packaging.

The general science magazine "New Scientist" approached neuroscience marketing firm NeuroFocus to test three different cover designs for an August issue of the magazine.

Applying their EEG-based full brain measurements of test subjects' subconscious responses to the three covers, NeuroFocus identified one as clearly superior in terms of its overall neurological effectiveness, saying it scored exceptionally well in emotional engagement, one of their primary metrics, the others being attention and memory retention. 

This neuromarketing research was the first time that the publishing industry used EEG technology to determine the appeal of cover designs.