Traditional attitudes of masculinity, such as physical toughness and personal sacrifice, are valued in Mexican culture. A University of Missouri researcher found that Mexican-American men, as a group, are more likely to endorse traditional 'macho man' attitudes than European-American or black men.
Certain factors influenced this attitude, including socioeconomic status (SES). The higher the SES, the greater the likihood that Mexican-American men held tightly to traditional masculine roles, even at the expense of emotional pressure.
According to the study, Mexican-American men who embraced traditional 'macho man' beliefs were more engaged with traditional Mexican culture and often were the primary breadwinners for the family. There were no significant findings that age affected these attitudes.