LONDON, September 22 /PRNewswire/ --

- Asus Signs M-Commerce Deal With 2Shop4(TM)

2Shop4(TM), a text to shop mobile service, has brokered a pioneering deal with global technology giant Asus, which will change the way we shop. 2Shop4 offers a new and unique way of buying goods via a simple and secure text message whilst on the move.

The exciting new m-commerce development will launch in November 2008 and the signed deal with Asus, a leading provider of 3C (computers, communications and consumer electronics) total solutions will allow their products to be sold directly through advertisements or direct marketing as one of their first partners.

2shop4 will allow anyone to buy goods and services securely using their mobile phone anytime and anywhere, from 2shop4 'Buy-Now' adverts. The simple and easy to use 2shop4 'Buy-Now' advertising system is the most significant development for retailers and consumers since the introduction of online shopping.

Peter Lovatt, Vice Chairman at Saatchi & Saatchi explains; "2Shop4 plays to the spontaneous nature in all of us: from the 'must have it now' feeling that the best adverts can inspire when sitting on a bus or plane, to the life is too short to be standing in a queue scenario. With this deal Asus will be creating greater flexibility and opportunity for consumers to access their world-class technology."

2shop4's 'Buy-Now' text system turns every advert, magazine, poster, digital, interactive or other visual medium into a direct sales tool via mobile phone SIM&PIN(TM). 2shop4 offers brand owners a 'Buy-Now' shopping mall, via texting 'Brandwords'. The brand owner selects their key 'Brandword/s' for SIM&PIN texting; consumers text the Brandword/s and the goods or services are purchased and delivered, to the consumers door.

2shop4's enterprise level software is launching in the UK and will be global by end the of 2009; employing the highly secure SIM&PIN(TM) system. 2shop4 gives consumers the highest level of security protection and a one-off 'lifestyle' online registration at www.2shop4.com. This simple and easy registration includes setting up your ID-SIM&PIN security password the consumer can add lifestyle details from dress size, to payment methods to their temporary overseas delivery addresses.

2shop4 software works across all mobile phone networks worldwide with technology partnerships from Microsoft, IBM, Sun and MySQL. 2shop4's 'Buy-Now' text system has been developed with Saatchi & Saatchi, and 2shop4 is in advanced talks with over 1000 retailers and service providers to deploy 2shop4.

2shop4's secure software offers retailers a highly cost effective return on investment from their marketing budgets via Buy-Now advertising plus M-Commerce shopping. Any consumer can shop anywhere, at anytime from a 2shop4 'Buy-Now' advert.

Notes to Editors

About 2Shop4:

2Shop4(TM) is a leading unique m-commerce venture. 2Shop4 is the middleware technology, which allows consumers to see an advert for a product and then buy it instantaneously, wherever they might be.

SIM&PIN(TM) adds a level of security which can only be changed online on a password protected secure website

About ASUS:

ASUS is the world's leading enterprise of new digital era. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was rated No.1 in quality and service by the Wall Street Journal Asia. With an unparalleled commitment to innovation and quality ASUS won 2568 awards in 2007 - an average of 7 awards for every day of the year.

For further information on 2Shop4 please contact Liam Clark or Carrie-Anne Savage at Publicis Consultants: Tel: +44-(0)207-462-7766, Email: liam.clark@publicisconsultants.co.uk / carrie-anne.savage@publicisconsultants.co.uk. For further information on Asus please contact Helen Ling at Asus: Tel: +44-(0)1442-202-717, Email: helen2_ling@asus.com