NEW YORK, November 9 /PRNewswire/ -- The Bloomberg Asset Investment Manager (AIM) order management system was recognized for Best Product Implementation at a Buy-Side Firm by Incisive Media's Buy-Side Technology. This award recognizes product implementation that has greatly benefited a buy-side client, based upon input from a panel of independent consultants.

Buy-Side Technology recognized the successful implementation of AIM at Azimut, a leading Italian asset manager with more than 15 billion euros under management. The firm has both a traditional and alternative investment business and manages assets on behalf of individuals and institutions. Over the past year, Bloomberg has worked with Azimut to boost efficiency and quality, replacing several systems with AIM for such functions as pricing, modeling and rebalancing portfolios, position keeping, compliance, audit trail and straight through processing.

We are extremely pleased that AIM has been recognized by Buy-Side Technology for its utility to an investment manager that oversees a broad array of strategies for its clients, said Dan Matthies, Global Business Manager for AIM. We worked closely with Azimut to create a partnership that focused on the client's specific order management needs, and the result was a total value solution with great benefits

AIM implementation was a strategic project for Azimut and, at the same time, a real challenge due to the complexity of the product range we manage for our investors, said Giuseppe Perrucci, a senior manager with Azimut. Thanks to AIM's qualities and Bloomberg's consultative professionalism everything has been very straightforward. We are really proud and pleased to share this recent recognition from Buy-Side Technology with Bloomberg.

AIM offers a one-stop solution for the lifecycle of a trade, building on the BLOOMBERG PROFESSIONAL(R) service's core data and analytical offerings with a complete front- and middle-office solution that provides strategy management, compliance, finance, trade settlement, portfolio analysis, order management and electronic trading, within an open architecture. Its users include institutional asset managers, hedge fund managers, and proprietary trading desks. AIM has more than 500 buyside clients in 60 countries.

In working on the execution of AIM, Bloomberg worked with each part of Azimut's business affected by the change to ensure a successful transition. After completing training, AIM went live at Azimut in May.

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SOURCE: Bloomberg

CONTACT: Heidi Tan of Bloomberg LP, +1-212-617-5375, htan14@bloomberg.net