ALISO VIEJO, California, October 21 /PRNewswire/ -- Buy.com(R), The Internet Superstore(TM), today announced its dedicated e-commerce site for customers in the United Kingdom, giving shoppers access to the best deals online and free shipping on today's hottest consumer electronics and technology products. The launch is part of a coordinated multi-country expansion that also includes new websites for customers in Germany and France.

As part of its UK offering, Buy.com also will sell on eBay UK, and plans to continually expand its catalog with new product categories and the addition of Marketplace sellers.

We plan to replicate our successful online retailing model in the UK, which is a significant market addition for us, said Neel Grover, President and CEO, Buy.com. We're introducing our core offerings in computers, electronics and software first, but we plan to deliver robust product catalogs featuring a variety of categories and the same value-added services to our UK customers.

Just in time for the holiday season, shoppers in the UK have a new destination for a great online shopping experience. To help shoppers make the best purchasing decisions, Buy.com offers user reviews, free shipping and special deals and promotions.

In addition, Buy.com also provides an environmentally friendly shopping alternative. Carnegie Mellon University's Green Design Institute recently conducted a retail environmental impact study, showing that shopping online via Buy.com's virtual e-commerce model reduces energy consumption and carbon emissions by 35 percent compared to shopping at traditional brick-and-mortar outlets.

Shoppers in the UK can visit Buy.com's new website now at uk.buy.com.

About Buy.com

With more than 12 million customer accounts, Buy.com is a leading retail marketplace, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, Buy.com is headquartered in Aliso Viejo, California. Buy.com(R) and The Internet Superstore(TM) are trademarks of Buy.com Inc. Buy.com UK currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as Tesco Direct and Home Retail Group (Argos) and (ii) specialty retailers or manufacturers such as DSG and Kesa Electricals (Comet).

SOURCE: Buy.com

CONTACT: Claire Aniteye of GolinHarris London, +44-20-7067-0614,caniteye@golinharris.com, for Buy.com