LONDON, December 17, 2010 /PRNewswire/ -- Panic Saturday, the last Saturday before Christmas, is one of the busiest shopping days of the year in the UK. PriceGrabber.co.uk(R), a part of Experian, released the results of its Panic Saturday mobile shopping survey (1,004 online respondents; conducted between 8 October and 18 November 2010). Survey data reveals that consumers will not only be shopping on the high street this Panic Saturday, but they also will be shopping from their mobile phones.

According to PriceGrabber.co.uk survey data:

Mobile phone shopping strategies on Panic Saturday - 20 percent of consumers plan to check prices online from a mobile phone on Panic Saturday before making an offline purchase - 10 percent of consumers plan to use comparison shopping applications on Panic Saturday - 9 percent of consumers plan to view retailer emails with vouchers/discounts while shopping in stores on Panic Saturday - 8 percent of consumers plan to check store inventory from their mobile phones before shopping on Panic Saturday Most popular locations for mobile shopping this Christmas season - 20 percent of consumers said they are most likely to shop from a mobile phone at home this Christmas season - 9 percent of consumers said they are most likely to shop from a mobile phone anywhere they can this Christmas season - 8 percent of consumers said they are most likely to shop from a mobile phone at work this Christmas season Most popular purchases from mobile phones this Christmas - 11 percent of consumers plan to purchase books from their mobile phone this Christmas - 10 percent of consumers plan to purchase digital content from their mobile phone this Christmas - 9 percent of consumers plan to purchase clothing from their mobile phone this Christmas - 8 percent of consumers plan to purchase non-computer-related consumer electronics from their mobile phone this Christmas - 7 percent of consumers plan to purchase computers, laptops or related equipment from their mobile phone this Christmas

"This survey data supports the success we have seen and expect to continue to see with our mobile shopping applications, especially during this holiday season," said Justin Sedgmond, Director of PriceGrabber.co.uk. "PriceGrabber.co.uk is an innovator in this space, making mobile shopping easy anytime, anywhere."