STAFFORD, England, November 29, 2010 /PRNewswire/ -- Falcon Safety Products, manufacturer of the Dust-Off(R) brand of consumer electronics cleaning products, proudly announces the launch of the world's first duster to utilize a newly-formulated non-flammable, ultra-low Global Warming Potential (GWP) aerosol propellant. Falcon Safety Products is the first duster manufacturer to utilize this revolutionary new propellant, a move that is in keeping with the company's long history of proactively working to minimize the environmental impact of its products and promote sustainability. The product will be introduced throughout Europe during the first quarter of 2011, and distributed out of Falcon's facilities in the UK and Germany.

"We are very proud to offer retailers and consumers the first ever duster to feature such a negligible impact on global warming," said Andrew Steinman, executive vice president of sales, marketing and strategic development for Falcon Safety Products. "Dust-Off products have historically set the bar in terms of quality, reliability and sustainability. The ultra-low GWP duster certainly represents a continuation of that trend."

"Environmental responsibility has always been one of our core brand values," said Michael Genner, director of sales and marketing, Europe for Falcon Safety Products. "With the ultra-low GWP duster, we remain true to those values and continue the tradition of providing safe, sustainable products that consumers can trust. We are excited to offer the European market a high quality compressed-gas duster that is also safe for the environment."

Dust-Off will expand its product range and continue to lead the industry in promoting sustainability with the launch of its new ultra-low GWP duster, which has a 99.5 percent lower GWP than other non-flammable dusters on the market. (GWP is the measure used to quantify the level at which a given mass of greenhouse gas contributes to global warming.) Dust-Off's new launch obviously represents a substantial improvement in terms of safety and environmental impact.

In the 1980s, Dust-Off was the first brand of compressed-gas dusters to introduce a non-ozone-depleting formula, paving the way for environmental safety. In 1994, Dust-Off became the first to proactively switch to a new propellant with a GWP more than 90 percent lower than the standard. Prior to that move, the industry utilized the higher GWP propellant exclusively in duster products. In an effort to keep pace with the market leader, however, many of Dust-Off's competitors have since switched to the lower GWP propellant in their cleaning dusters. Falcon Safety Products takes great pride in setting the standard for environmental and product safety in the industry.

With its new offering, Dust-Off provides consumers across Europe with access to the highest quality and most environmentally-sound choice for electronics cleaning. While the new propellant is more complex and costly to manufacture, and will be available in limited quantities, it will satisfy the demand of a significant and growing segment of the consumer market that is willing to pay a premium for products that contribute to greater environmental sustainability. Dust-Off anticipates a lower cost and greater availability in the future.

Dust-Off's ultra-low GWP duster will be available in 225 ml size throughout Europe in the first quarter of 2011.

About Dust-Off(R)

Manufactured by Falcon Safety Products Inc., a world leader in compressed-gas technology, Dust-Off offers the most comprehensive line of dust removing and preventive maintenance products for consumer electronics and home or office equipment. Dust-Off compressed-gas dusters are one of the most versatile cleaning accessories available to consumers today and have long been a staple for the care and maintenance of computers and other electronic equipment. For additional information, please visit http://www.dust-off.com.

SOURCE: Falcon Safety Products UK Limited

CONTACT: Sue Hart, R&J Public Relations, +1-908-722-5757,shart@randjpr.com