LONDON, March 5 /PRNewswire/ -- - New Online Publication Heralds New Focus on Long-Term ROI

Launched today, eWEEK Europe UK (http://www.eweekeurope.co.uk) is the first online publication designed for the 'new era' of IT. Aimed at all IT professionals, it provides a one-stop shop for advertisers and sponsors looking for innovative pan-European opportunities.

eWEEK Europe UK is the first technology news site to fully address the new corporate climate, in which sustainability and return on investment move from 'add-on extras' to business-critical, core essentials. eWeek Europe UK will provide information that supports IT professionals in a critical role that is magnified by recession:

- How to measure and provide real ROI on IT projects

- Efficient computing which can cut energy costs and other bills

- Flexible IT, where technology supports business objectives to ensure that companies can move and change with the times

eWEEK Europe UK will cover the major topics of mobility and wireless, security, networking and storage. Through the site, readers (who include C-level executives, IT managers and IT professionals responsible for determining corporate IT strategy), will have the up-to-the-minute information they need to make informed decisions that will drive success in their companies.

With our mission to continually embrace new concepts, we will demonstrate that sustainable IT is no longer solely the remit of the IT department and should be on everyone's agenda, said Dominique Busso, founder and CEO of eWEEK Europe.

A pure-play online IT publication, eWEEK is already established in France, Germany, Spain, Italy and the US. In Europe, it is published by NetMediaEurope, which was founded in July 2007 as a result of an MBO by senior VNU managers. eWEEK Europe UK will be edited by Peter Judge, who has worked previously for major UK technology publications including IT Week, TechWorld and ZDNet, as well as contributing to The Guardian.

Content on eWEEK Europe UK will be designed to provide an actionable resource for decision-makers. In addition to UK-specific news, it will also draw on the substantial editorial resource of NetMediaEurope in the form of European content, as well as eWEEK's extensive pool of US columnists, reviewers and lab staff.

Peter Judge comments: In the past, it was enough for the IT community to talk about flexibility and efficiency. But tolerance for 'greenwash' is running out and IT decision-makers must now deliver on the promises. eWEEK Europe UK is a trusted and in-depth knowledge-base for IT professionals in changing times, which will help companies turn sustainability into a broad and credible business objective.

Notes to Editors:

Launched in March 2009, eWEEK Europe UK ( http://www.eweekeurope.co.uk), is an online publication aimed at everyone interested in the impact that technology will have on the future of their business. It provides insight on sustainable IT to a rapidly growing audience that increasingly sees the issue as business-critical.

Already established in mainland Europe and the US, eWEEK provides a one-stop shop for advertisers and sponsors looking for innovative pan-European opportunities.

eWEEK Europe UK is published by NetMediaEurope, which was founded in July 2007 as a result of an MBO by senior VNU managers.

For further information and interviews, please contact: Katrina Suppiah / Kate Alexander, Publicité Tel: +44-(0)20-8543-8481 /+44-(0)7788-584413 Email: k.suppiah@publicite.co.uk / k.alexander@publicite.co.uk

For further information and interviews, please contact: Katrina Suppiah / Kate Alexander, Publicité, Tel: +44-(0)20-8543-8481 /+44-(0)7788-584413, Email: k.suppiah@publicite.co.uk / k.alexander@publicite.co.uk