LONDON, March 29, 2011 /PRNewswire/ -- British holidaymakers looking to bag a bargain break at home or abroad this year are in for a treat. Hotwire.com(R), a leading US discount travel site is launching in the UK, bringing its deeply discounted hotel 'Hot Rates' to British shores. More than 40%(1) of hotel rooms are left vacant every night; Hotwire(R) specialises in selling these rooms for greatly reduced rates of up to 50% off.

With Hot Rates(TM) available in more than 2450 cities worldwide, the UK launch of Hotwire promises to make travel more affordable for Brits whether holidaying in the UK or an exotic location further afield.

"We are proud to announce the launch of Hotwire in the UK, bringing British customers the best hotel deals from some of the most trusted hotel brands in the world," said Clem Bason, President of Hotwire. "Customers are looking for new ways to save when booking a holiday or short break. At Hotwire that's what we do. We work hard every day to bring unsold rooms to consumers at deeply discounted prices ensuring that customers continue to have great travel experiences, they just pay less for them."

4-star hotels in London from 80 Hot Rates GBP per night savings 30% 3-star hotels in Paris from 65 GBP Hot Rates per night savings 45% 4-star hotels in Las Vegas from 34 Hot Rates GBP per night savings 50% 4-star hotels in Edinburgh from 80 Hot Rates GBP per night savings 35% 4-star hotels in Madrid from 59 Hot Rates GBP per night savings 40% 3-star hotels in San Francisco Hot Rates from 56 GBP per night savings 50% 4-star hotels in Dublin from 47 Hot Rates GBP per night savings 40%

How Hotwire works

Hotwire has special relationships with over 25,000 leading hotels worldwide. When these hotels have unsold rooms, they use Hotwire to fill them, so consumers get up to 50% off standard rates. Travellers wishing to take advantage of Hotwire Hot Rates are given information about the hotel's star rating, amenities, neighbourhood and customer reviews of the hotel. Once the room has been booked, the name of the hotel is revealed.

Hotwire offers Hot Rates to suit every budget and trip, so whether you are planning a late getaway family holiday in Florida, a weekend with the boys in Liverpool, to splash the cash in New York City or a gastronomic adventure in Madrid, Barcelona, or Paris, Hotwire has a plethora of affordable hotels on offer from well-known brands and independent hoteliers.