LONDON, March 22, 2010 /PRNewswire/ -- I-Media - a DAS Holding company - has launched its mobile site as an ambitious initiative to extend the reach of Alrroya newspaper, the first UAE financial daily, and to satisfy most of the mobile users needs in the region. This was made possible through the 'Publish live' technology from KnowledgeView.

The project started in January 2009, was completed in February 2010 and is set for launch this month.

For the I-Media editors, a one-click step was added to their conventional editorial workflow, 'Rapid Browser' a publishing solution designed by KnowledgeView. Through the new initiative, Alrroya's content is available on the new mobile site alrroya.mobi in English and Arabic for I-phone users as well as for Blackberry users and all the Symbian devices like Nokia and others. The mobile site will do his automatic detection for the device and will be shown with a perfect layout on respective devices.

With this enthusiastic move to online on mobile, every interested reader will be able to watch videos or read texts on economy, investments and real estate or check financial reports published by Alrroya everywhere on the planet via alrroya.mobi from I-Media! Not to mention the special reports that will be found on the mobile site only.

After this upgrade, I-media will be benefiting more from its newsroom capabilities and will be ready to handle a better communication with readers and a better interaction with them.

The mobile offering comes to complement the existing publishing platforms I-Media opted for as we are aware that mobile is becoming an advanced and convenient tool that end users check throughout the day for business, leisure and entertainment beside the telephonic purposes. KnowledgeView has provided a leading technology in this area and we are delighted to work closely with the team to make the mobile offering a very successful browsing experience for our readers, Mr. Mohammad Moumenine, CEO of I-Media, said.

The tie-up with I-Media reflects KnowledgeView's commitment to bring the international best practices to the MENA region to improve the readers' experiences while making the multi-publishing exercise very easy for our media partners. The mobile application comes after a lot of research and market study and we are happy to introduce the iPad application in few weeks to make the multi-publishing solution comprehensive and ahead of the latest technologies, Dr. Ali Al Assam, CEO, KnowledgeView said.

About KnowledgeView

KnowledgeView Ltd is a UK-based company with headquarters in London and offices in the Middle East. The company was founded in 1995 to develop cross-media publishing, news management and editorial sharing systems. Users of KnowledgeView's Publish live solutions included the Independent News and Media, Guardian Media Group, News Corporation and the Washington Post. In the Middle East, KnowledgeView is a leading newspaper integrator, with over 40 media companies, providing consultancy as well as technology, acting as a marketing and technology bridge between Europe and the Arab World.

KnowledgeView's Publish live suite of products and services enables publishers to extend their reach and increase revenues, through easy multi-publishing to paper, Web, mobile and now TV radio.

KnowledgeView's RAPID Browser is a powerful news management and editorial sharing system for automating acquisition, classification and enhancement of news and media content and creating packages for cross-media publishing, designed to streamline production and create additional revenues.

RAPID Browser has set the standard for the next generation of news management systems, with its ability to gather content from a wide variety of sources such as news agencies, correspondents' reports, RSS and Web harvested feeds, and the power it puts in the hands of users to define their own ways of filtering and acting on items that match their interests.

RAPID Archive, integrated with RAPID Browser, provides strategic rich-media archiving for publishers.

For more information please visit our website http://www.knowledgeview.co.uk

Or email us at marketing@knowledgeview.co.uk or call us at +961-71-49-88-99

SOURCE: KnowledgeView Ltd

CONTACT: Email us at marketing@knowledgeview.co.uk or call us at+961-71-49-88-99