SLOUGH, England, May 28 /PRNewswire/ --

- UK Males and Females Divided Over Most Influential Trend-Setting Era

The swinging '60s, birth place of the mini skirt, kinky boots, The Beatles, Mini Cooper and Twiggy, has been voted the decade that gave Europeans the most timeless styles, according to a survey conducted by LG Electronics.

Of the 1,000 people from the UK who participated in the pan-European survey*, 23% agreed that the '60's delivered the most lasting and impactful fashion trends - that are as relevant today as they were 40 years ago - when compared to all other decades. It is a decade that brought many great firsts: The first man on the moon, the touch-tone phone, Arpanet (the prototype internet) and colour TVs - it is a decade marked by style and originality.

UK males were among the strongest advocates of the '60s style, with 28% rating the flamboyance and libertine attitudes of this decade the most influential, however, UK females disagreed. The 1950s, which saw the rise of rock 'n' roll, Brylcreem and iconic stars such as Marilyn Monroe, was recognised by 20% of UK females as the quintessential trend-setting decade.

Jeremy Newing, head of LG mobile marketing, LG Electronics, says, "The '60's and '80's were revolutionary, trend-setting eras which epitomised people using style to deliberately, and often proactively, define who they were and what they stood for politically, emotionally and culturally."

"During both the '60s and '80s, style became about much more than looks, it came to be used as a tool to make philosophical, scientific and moral statements. This is something that clearly still resonates with people today; we still use style to say something about ourselves."

LG mobile conducted the survey to celebrate the launch of its third Black Label Series handset, the LG Secret. With a cool carbon fibre casing and elegant tempered glass screen, this latest LG handset boasts style that lasts and will follow the successes of the LG Chocolate and LG Shine.

"Built with innovative and smart technology, including scratch resistant carbon fibre and a 5 megapixel camera, the LG Secret offers timeless style and originality," concluded Newing.

* The survey was carried out by TNS, a leading global market information provider. It covered: Great Britain, France, Germany, Spain, Italy, Belgium, Austria, Holland, and Sweden. A representative sample of approximately 1,000 adults in each country was interviewed.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theatre systems.

LG Electronics Mobile Communications Company (LG) is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry.

For high-res images and further information please contact: Gemma Barford / Lauren Shilling, Firefly Communications, lgmobileteam@fireflycomms.com, +44(0)20-7386-1564; Sarah Brambley, LG Electronics, sbrambley@lge.com, +44(0)1753-491-628