Chapter 10 of the report on the 2013 community summer study held at Snowmass, titled "Communication, Education, and Outreach" is available since Jan 24th in the Cornell ArXiv. It is a 26-pages document describing the importance of outreach activities to foster the development of particle physics, and offering ideas and strategies to improve the communication between scientists and policy makers. This is none other than the problem I have often referred to as the one of "filling the gap" between science and the general media.
I think the report is a balanced look at the situation and a fair attempt at showing in what way the gap could be narrowed; but I have some reservation on the emphasis it gave to different aspects of the problem. The document also provides some interesting data on the beliefs of particle physicists and their involvement with outreach and communication activities.
One important part of the report concerns the strategic issue of "Building support among policy makers and opinion leaders". Here the authors identify several recommendations. I am not too interested in this particular issue though, so I won't comment on this part further. I would just like to say that to me the one of "educating your congressman" is a distracting goal. Much more important than that would be to create the conditions for a change of our society, such that the next generation of congressmen are chosen also on the basis of their scientific literacy rather than the other way round. I really think we should work at the roots of the problem rather than finding ourself in the emergency of fixing the top as well as we can.
The text contains the word "blog" twice and Twitter and Facebook are mentioned once. I believe this is a measure of the fact that those media are not considered very important to the cause by the authors of the study, which is contrary to my own belief (as is obvious by the fact that I have been blogging for eight years now...). In fact, I do believe that the combination of social media and outreach activities such as blogs and articles on popular science magazines available online is one very important tool for the capillary diffusion of scientific literacy and ideas in support of basic research to the general public.
In the part titled "Building public appreciation for particle physics", which is more interesting to me, the report focuses on distinguishing the audience in categories - "popular science enthusiasts", "everyday people", "parents", "science skeptics", and "critics of public funding of science", for the purpose of trying to tailor to the different targets the outreach means and the messages to convey. I believe that this may be a good schematization, but I fear it sounds a bit like micromanagement to me. Besides, no single person belongs to one and only one of those above categories.
I would have preferred to see more focus on the improvement of the way we reach people based on the ways we have to reach them - i.e. the media. If we conquer the media, we reach everybody. Television, newspapers, facebook. Those are the ways, like it or not. Television is also mentioned just once in the report, while I believe it should still be one of our main concerns. There is too little good science in TV programs, and we do too little to increase that; of course, the problem in that case is how to make science entertaining, and that is a tough one - but until we face that we are doomed to lose.
- PHYSICAL SCIENCES
- EARTH SCIENCES
- LIFE SCIENCES
- SOCIAL SCIENCES
Subscribe to the newsletter
Stay in touch with the scientific world!
Know Science And Want To Write?
- Amenhotep III: Ancient Egyptian Mummies Didn't Have Spinal Arthritis
- Get A Heart On: Viagra Is Good Outside The Bedroom Too
- #GAMERGATE Style Harassment Does Not Happen in the Male Dominated Sciences
- How Mitochondria Began - Parasitic Coevolution Gets A New Wrinkle
- Psychiatry Should Switch From Symptom-based Prescriptions To Target-based
- More Electricity In Developing Nations Had Little Impact On Climate Change
- From Mindless Physics To Physics Of Mind
- "Hey Rick, at least I spent 10 seconds to find a primary source (Entertainment Software Alliance)..."
- "the fact that you claim to be an atheist is not evidence that atheists do in fact exist. i consider..."
- "Much of the science you see making headlines is based on pre-print versions on the arXiv. When..."
- "Since you didn't read the book, but you can search for keywords in Google Books, rather than just..."
- "When you have someone saying that 'Alaska will be the new Florida' how can that not be called extreme..."
- Closer examination of risk factors for Latinos underscores cultural diversity
- Saving bees requires less pesticides, changing farming
- Could GM plants replace airport security scanners?
- In a battle of brains, chimpanzees match human toddlers
- ‘Urban farmers’ behind GMO labeling initiatives
- ‘Designer cells’ produce disease treating antibodies
- Fish tale: New study evaluates antibiotic content in farm-raised fish
- Sport in old age can stimulate brain fitness, but effect decreases with advancing age
- Design of micro and nanoparticles to improve treatments for Alzheimer's and Parkinson's
- VIDEO: The Internet sleeps -- in some parts of the world
- Heavy metal frost? A new look at a Venusian mystery