Though organic™ farmers sell bucolic imagery of hoeing by hand and sunsets over fields of corn, it is just marketing to the gullible. All farmers who make more than enough money to pay their real estate taxes(1) are high-tech gurus. They use real-time data on the health of their land and their crops, they want to use just enough product to get the most food with the least environmental strain.

It's a long way from the $3 billion environmental imagery of farmers with leaky backpacks drenching plants in science and cackling like Scrooge McDuck on a pile of coins about it.

With former Natural Resources Defense Council lawyer Robert F. Kennedy Jr. dictating a lot of science policy for the Trump administration, anti-science activists have been quietly cheering even though they uniformly voted for his opposition.

They need a win. Claims that bees are dying off have been met with a resounding thud, we have more bees than at any time since records have been kept. Concerns about GMOs have fared as poorly. Trillions of animals have been fed using GMOs and neither any of them or the billions of people who ate food grown using them have gotten so much as a stomachache. Food activism likes to gloss over how often organic lettuce gives consumers E. coli.

Homeopathic levels of plastic are the latest environmental scaremongering fad (Nanoplastics! Microplastics!) dominating partisan corporate media when they are not suddenly simping for Trickle Down Economics, Vaccines, and Capitalism they distrusted just a short while ago.

Naturally, companies are rushing to keep you safe from plastic which can be detected in everything. If you want to detect it in your home and annoy your family talking about how much virtual cancer you want to avoid, A McGill team fired up the 3-D printer and made the hollow-laser desorption/ionization mass spectrometry (HoLDI-MS) test platform.

That's right, a plastic detector made from...plastic.

Last year, companies began to pull back from promoting their Diversity Equity Inclusion efforts and social justice activists blamed the incoming Trump administration. It has been a violation of federal law to discriminate for 60 years so to moderates it seemed odd to add a layer of discrimination in hiring, even one deemed positive. And they never considered it may have instead been done at all due to pressure from the previous administration.

The backlash was entirely predictable, but in both cases it was on the fringes. For no benefit, corporate CEOs were ignoring the 'stay out of it unless your customers are dominated by it' mantra.

A new simulation claims small-micron particulate matter, so small you need an electron microscope to see it, is killing 250,000 people each year. PM₁₀, 10 microns in size, is a well-known killer. That is wildfires and smog but after smog was drastically reduced in the 1990s, the target went down 400%, to 2.5. Suddenly air quality maps could be orange and red again, even though the air is cleaner in wealthier countries than it has been since the 1980s.

Early in 2020, the President of the United States said America should cut travel from China due to COVID-19 concerns. This was dismissed as xenophobia by states like New York and California, because the World Health Organisation had not declared it a pandemic.(1)

In Europe, 18 countries knew better than to wait for WHO to ignore claims from China that it was not a pandemic and closed their borders.