No need to say goodbye to the print book. Amy Johansson/Shutterstock
By Andrew Prescott, King's College London
“Analog” and “digital” are the two polar opposites of our modern world.
The word “analog” has become our catch-all term for what we see as slow, one-way and limited in functional possibilities; while “digital” is our synonym for the dynamic, interactive and fluid.
Analog is old; digital new. Paper has always been the epitome of the analogue: a physical medium which can receive, present and preserve information but otherwise remains static and fixed.