Vision

Blindness Improves Sense Of Smell?

The idea that the blind have a more acute sense of smell than the sighted is a myth, according to an ongoing study at the Université de Montréal. Vision loss doesn't enhance the sense of smell, researchers say, blind people just pay more attention to ...

Article - News Staff - Apr 26 2010 - 11:37am

Nintendo Cures Lazy Eye

This is totally not my field-- medicine-- but totally up my alley-- electronic gaming.  So here goes.  Doctors prescribed playing Nintendo games to cure a boy's blindness in one eye.  And it worked. The boy had severe lazy eye syndrome in right eye (a ...

Blog Post - Alex "Sandy" Antunes - Jun 25 2010 - 8:08am

Monkey And Man- The Thatcher Illusion And Facial Recognition

We meet many of the same people every day but without the ability to recognize faces at first glance, our lives would be a confusing mess.    Imagine asking your boss for coffee or a waitress to place a phone call. Monkeys also possess the ability to disti ...

Article - News Staff - Jul 2 2010 - 4:34pm

My, What Large (fake) Eyes You Have!

The fairy tale Little Red Riding Hood has been interpreted in myriad ways, particularly as sexual awakening or sexual coming of age (either biologically or socially, depending on which bath-house you pray in). Perhaps if the crimson-caped interloper existe ...

Article - Becky Jungbauer - Jul 3 2010 - 5:06pm

Expect The Unexpected- But It Won't Do Any Good

Even if you know an unexpected event is likely to occur, you are no better, and may be even worse, than those who aren't expecting anything unexpected at all.   Did you expect that confusing opening sentence?   Now you get the point. The study, from D ...

Article - News Staff - Jul 12 2010 - 11:58am

The Moving Look Of Music

I believe that music sounds like people, moving. Yes, the idea may sound a bit crazy, but it’s an old idea, much discussed in the 20 th century, and going all the way back to the Greeks. There are lots of things going for the theory, including that it hel ...

Article - Mark Changizi - Jul 28 2010 - 9:36am

Cognitive Shortcuts- Do Foreign Faces Look Alike?

"All Americans look alike" is a common joke in Asia and a similar sentiment is expressed in virtually every other country populated by a race different than its tourists.   And to some degree it is true.  Most people find it much harder to recogn ...

Article - News Staff - Aug 8 2010 - 4:03am

NeuroFocus- Can Neuromarketing Sell More Magazines?

Can neuroscience help a magazine sell more copies?   New Scientist wants to find out, so they teamed up with NeuroFocus, who bill themselves the world's largest neuromarketing company, to make a magazine cover.  Using high density arrays of electroen ...

Article - News Staff - Aug 9 2010 - 4:34pm

Seeing Through Yourself: The Fundamental Reason For Binocular Vision

There aren’t many cyclopses in nature, and those that exist don’t live up to expectation. They tend to be crustaceans like water fleas and another aptly named “cyclops” (see left photo below) or early invertebrate fish-like ancestors of ours like lancelets ...

Article - Mark Changizi - Aug 27 2012 - 7:42pm

Will Neuromarketing Save Print? New Scientist Has 12% Increase In Sales For Issue With NeuroFocus Cover

If you're a print magazine, or in marketing consumer goods, you care about packaging. The general science magazine "New Scientist" approached neuroscience marketing firm NeuroFocus to test three different cover designs for an August issue o ...

Article - News Staff - Sep 2 2010 - 11:20pm