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Hank CampbellRSS Feed of this column.

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

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It's not always easy getting people mobilized about the climate. I can't think of a single environmental or pollution issue in the last 40 years where someone did not say a new policy would kill their business.

Though the public imagery of science is lab coats and test tubes, less well-known is the role of software development in science.

It is often the case that tools don't really exist to do some of the things that need to be done, but after the hard work of creating, testing and validating the code, it only gets mentioned in a line about the roles of the authors that few people actually read.(1)

Americans have new dietary guidelines and those state that half of our daily servings of grains should be whole grain, because whole grains are higher in fiber and lower in fat, etc.

5 percent of you will actually do that. Why the Federal government would diet shame 95 percent of America is a separate issue, perhaps they want to create an ideal for you to strive for, the same way supermodels are an ideal body image that women who read fashion magazine are supposed to strive for - you don't have to attain it, as long as you try - but that is not the point of this article.
A new paper has found that criminal masterminds have been engaging in creating future henchmen starting at the earliest ages - Kindergarten.

Suitable candidates are carefully placed in Kindergarten where they develop vast academic and social networks so that when they begin their lives of crime, they have friends in all the right places. 

Soft drinks are loaded with sugar because they need to be sweet. But why is sweetness the fundamental consideration?

Some candies are sour and people love them. When did we become so polarized about sweet and salty? Some of it is just culture and so it would take time to adjust. A friend of mine moved to the U.S. from Korea and an early comment was, 'There is so much cheese' but Americans don't realize that we have dairy everywhere. 'Soft' drinks as we know them were created so merchants could sell something on Sundays, when 'hard' drinks were not allowed. Because the market was also kids they were made sweet.
A day after Playstation announced that their players are finally getting an update which will allow them to quickly switch from Rest Mode to powered-up, a feature already available on Xbox, the Natural Resources Defense Council announced that Xbox players are killing Gaia.