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Hank CampbellRSS Feed of this column.

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

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The landing of a cute robot on Mars really resonated with American popular culture this past weekend; and so the first few images Curiosity snapped have caught fire as well, including a blotch that was no longer there in later pictures.

Curiosity landed at 10:32 p.m. Aug. 5 PDT near the foot of a mountain three miles tall inside Gale Crater, which is 96 miles in diameter. Curiosity is the largest mission ever sent to another planet. Its 9 month, 350 million mile journey ended with 'seven minutes of terror' and no one knew precisely where it would end up or when it would get down to business.

200 milliseconds after the HazCam shutter opened it caught a hazy shimmer in the distance.

Afraid of flying?  Maybe there is something to that.  Dogs?  Okay.  But fear of buttons?  Puh-leeeze. The phobia business - legitimizing irrational quirks - has become Big Business and life change consultant Mark O'Donoghue of Purple Smarties in Stoke-on-Trent is ready to believe you.



In all, he has helped 99 people since he set up his business in 2008, he says. It isn't just your fear of buttons he can fix, he has also helped with more mainstream things like helping fat people eat fewer pizzas and helping dumb people smoke fewer cigarettes. 

Medieval clerics did not like the prospect of giving up sex - heck, every man getting getting married dreads the part about giving up sex  - so even when they had to do so by Papal decree there was resistance to it. You think changing from a Latin to local language Mass was controversial? Genitalia are a lot more personal. 

Priests, of course, used to be married but that changed hundreds of years later after the foundation of Christianity. The justifications were that a priest should imitate Christ, who was celibate (unmarried), and still later there was an argument and decree that priests who were handling the sacraments had to also be unpolluted by sexual activity - chaste.
PETA, People for The Ethical Treatment of Animals, doesn't always make sense.  They protest objectifying dead fish, for example, by objectifying live women.  Actually, they show more naked women than Playboy, their marketing campaigns are littered with exploited females.(1)

Now they are critical of the US Army, but not for hurting fellow humans. Rather, for hurting goats.
If you love the appearance of getting hammered and are too classy to hold 'near' beer - or, oddly, you enjoy the taste of whisky but don't like getting hammered - there is good news;  the world's first alcohol-free, whisky-flavored drink.

ArKay has the appearance, smell and taste of traditional whisky they say, but no alcohol, no calories and no sugar - they claim you will enjoy it straight or on the rocks or in a cocktail.

Now, they did not send this whisky to the Science 2.0 office for proper scientific testing, but they should if they want that 'they claim' disclaimer removed. It's a good idea to be skeptical of a 'no alcohol, no calories, tastes great' marketing blurb.