If you ask most people what Froot Loops taste like, they will give you a litany of flavors, based on the colors they remember, it seems.
It's all in their heads, just like buying organic food or homeopathy flu medication. In reality, Froot Loops all taste the same.
This is not news, it's been well documented since at least the 1990s but it got mentioned in TIME a few days ago and so the blogosphere has been engaged in faux outrage. Not the kind of hyper outrage a Nature editor gets if he uses a real person's name after being insulted over and over on Twitter, but outrage just the same.
"We’ve all been misled" jokes Melissa Locker but some bloggers are not joking in their lamentation. I guess I assumed most people know Froot is not a real flavor. It does not say Cherry Lime and Lemon Loops, it says Froot Loops.
Credit: Getty Images. Link: TIME
- PHYSICAL SCIENCES
- EARTH SCIENCES
- LIFE SCIENCES
- SOCIAL SCIENCES
Subscribe to the newsletter
Stay in touch with the scientific world!
Know Science And Want To Write?
- Dopamine Receptor Agonist Drugs Linked To Gambling And Hypersexuality
- New Tractor Beam Can Repel And Attract
- Amenhotep III: Ancient Egyptian Mummies Didn't Have Spinal Arthritis
- #GAMERGATE Style Harassment Does Not Happen in the Male Dominated Sciences
- Get A Heart On: Viagra Is Good Outside The Bedroom Too
- What's Hiding Under The Clouds Of Venus - Heavy Metal Frost?
- How Mitochondria Began - Parasitic Coevolution Gets A New Wrinkle
- "Actually, I used to believe. It was what I was taught as a child and I was raised a Christian...."
- "Exactly. I cannot prove unequivocally that unicorns, fairies, leprechauns, or Bigfoot exist. But..."
- "This argument includes circular reasoning, shifting the burden of proof, argumentum ad ignorantiam..."
- "It also demonstrates another, unfortunately, common phenomenon: People will believe what they want..."
- "But suppose it wasn't designed at all, but rather molded by our environment, as evolution suggests..."
- Mutagenesis: One way Europeans wish it was 1936 again
- Closer examination of risk factors for Latinos underscores cultural diversity
- Saving bees requires less pesticides, changing farming
- Could GM plants replace airport security scanners?
- In a battle of brains, chimpanzees match human toddlers
- ‘Urban farmers’ behind GMO labeling initiatives
- Paralyzed man recovers some function following transplantation of OECs and nerve bridge
- Exposure to traffic pollution during pregnancy can damage future child's lungs
- Non-smokers exposed to 3 times above safe levels of particles when living with smokers
- The Lancet: Three people infected with Ebola predicted to fly from West Africa every month if no exit screening takes place
- Controlling Ebola in West Africa most effective way to decrease international risk: Paper