So Coca-Cola and Pepsi Cola both introduced new ad campaigns. Pepsi went the traditional route (i.e. boring) once again and signed another fit superstar to sing about how awesome their soda is.
Thanks, Beyoncé, it's all been done, but I am thrilled you got $50 million to endorse it.
Credit and link: GQ Magazine
Coke did something really weird, for being supposedly an evil, mercenary, Big Corporation bent on exploiting children at all costs - they addressed the claims about soda and obesity in their ads.
Perpetual wet blanket Marion Nestle, who basically can find nothing right in anything any successful food company does, criticized that too. It's good to be in academia, where you never have to build anything but can just ridicule people who do stuff, and insist a beverage company should just fall on the sword. And if beverage companies commit this cultural seppuku and obesity does not go down, well, self-proclaimed experts just move on to something else.
Look, calories count. In a daily reasonable amount of calories, lots of companies are going to compete for that budget - contending that soda companies have an unnatural hold on children means we have to not expose them to anything. Not political ads, not news, not movies that have kissing or any violence or anything at all.
How Coke Beat Pepsi in the New Cola Ad War by Sarah Stodola, The Fiscal Times
- PHYSICAL SCIENCES
- EARTH SCIENCES
- LIFE SCIENCES
- SOCIAL SCIENCES
Subscribe to the newsletter
Stay in touch with the scientific world!
Know Science And Want To Write?
- Giddings: The 750 GeV Diphoton Resonance Is A Graviton
- Future Transatlantic Flight Delays Blamed On Global Warming
- Quantum mechanics in 1834?
- Inconvenient Truth: There Are Synthetic Pesticide Residues On Organic
- Using DNA To Fight Fabric Fraud
- Horses Can Read Human Emotions
- A.I. May Tell Us What's Going To Be Big In Science This Year
- "Does the emitted photon from carbon dioxide have EXACTLY the same wavelength as the absorbed photon..."
- " from: http://wattsupwiththat.com/2013/12/02/history-falsifies-climate-alarmist-sea-level-claims/..."
- "Thanks, didn't know about those. But it could also be a shower of hail stones, using the wikipedia..."
- "Are you saying that the sea level data are wrong? I'm just quoting it. If so, please note your data...."
- "For a good place to start, concerning causality as it relates to physics and the mathematics of..."
- Study: Fossil record disappears at different rates
- Pregnancy and PTSD: Surprising findings could help moms-to-be at risk
- Native grass could be key to super-thin condoms
- Teaching neurons to respond to placebos as potential treatment for Parkinson's
- Fall in one-to-one nursing care of very sick newborns linked to higher death rate