Think sodas and other drinks are too sweet? You are not alone.
Barry Nalebuff, professor of economics and strategy at Yale School of Management, thought that too and so 14 years ago he started Honest Tea Inc. with one of his students. They make tea that tastes like tea and it has fewer than 100 calories each. They will have sold 100 million bottles this year.
But not in New York City. Because Honest Tea comes in 500 milliliter bottles, it will be banned. 500 milliliters is 16.9 ounces and, because New York City wants to mimic the social authoritarian, anti-science quackery of San Francisco, it will be outlawed to cure obesity.
Is eliminating low-calorie tea helping anyone? Well, no. But we have to do something. It's for the children. When social authoritarians invoke children, you should reach for your wallet.
A 16-ounce bottle of SoBe No Fear has 260 calories and 70 grams of sugar, almost four times the sugar and calories of Honest Tea, yet the lower calorie one is being banned because of size.
Nalebuff is at Yale, so he is fine with social authoritarianism and the super-nanny state (and he is rich, having sold Honest Tea to Coca-Cola), he just thinks size is the wrong metric. Ban calories instead, he claims. Obviously, banning neither makes the most sense, but once the government can force you to buy health insurance, they can tell you what to consume too.
Ban Calories, Not Ounces, to Regulate Sugary Beverages by Barry Nalebuff, Bloomberg
- PHYSICAL SCIENCES
- EARTH SCIENCES
- LIFE SCIENCES
- SOCIAL SCIENCES
Subscribe to the newsletter
Stay in touch with the scientific world!
Know Science And Want To Write?
- Robot Tongue Identifies The Correct Beer Every Time
- Mystery Of Morgellons - Disease Or Delusion - Scientific Hypothesis Of Connection With Lyme Disease
- Illegal Immigration To The U.S. Caused By Globalization?
- Numenta And IBM To Build Biologically Inspired Intelligent Machines.
- Brain-Computer Interface Makes Communication For Kids With Cerebral Palsy Easier
- Satellites Catch Birth Of Two Volcanic Islands In Yemen
- Editorial Independence Or Extortion? Frontiers Sacks 31 Editors
- "Well I don't know what the background or the reason for it is, but when I did the google scholar..."
- "Is there any chance this would work on bedbugs? They may not normally carry lethal infections..."
- "This is supported by the following study, which itself begged the question of From whence came..."
- "Hi MB,Sorry but I can't help you - I do not think there is an official schedule with this level..."
- "Isn't it odd that these fringe science / medical theories are so often championed by practitioners..."
- How DNA is helping us fight back against pest invasions
- Young Muslim thrillseekers won't find Paradise in Syria
- SanDisk says new SSDs will be price competitive against legacy hard drives
- State regulations for tanning beds not enough: A national regulatory framework is needed
- Hallucinations and delusions more common than thought
Books By Writers Here