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    Cognitive Shortcuts - Do Foreign Faces Look Alike?
    By News Staff | August 8th 2010 04:03 AM | 5 comments | Print | E-mail | Track Comments
    "All Americans look alike" is a common joke in Asia and a similar sentiment is expressed in virtually every other country populated by a race different than its tourists.   And to some degree it is true.  Most people find it much harder to recognize faces of people from different races than their own.

    During a 15-month research project funded by the  Economic and Social Research Council (ESRC), Teesside University academic Dr. Kazuyo Nakabayashi will carry out experiments in Japan and the UK and collate behavioral and eye movement data.

    The study will involve asking students from different races to look at Oriental and Caucasian faces in photographs and online and will examine the ‘recognition keys’ they use – their eye movement, for example.

    “With CCTV picture quality still pretty poor the police rely on eye-witnesses when there is an incident, say a man attacked in a town centre.   But if all the victim and other and eye-witnesses can say was that the attacker was a Japanese man, it doesn’t give the authorities much to work on for the picture portrait,” says Nakabayashi, a Senior Lecturer in Psychology with the University’s Social Futures Institute.

    “There appear to be some levels of stereotyping, or cognitive shortcuts, when it comes to facial recognition of people from different races, but we don’t have a satisfactory explanation for this.  The research will examine the perceptual and cognitive processes underlying cross-racial recognition. Understanding more about these mechanisms will have important theoretical and practical implications, for example in eyewitness testimonies,” she says.

    Nakabayashi will be the principal investigator for the research team, which includes Toby Lloyd-Jones, Professor of Psychology at Swansea University, Amina Memon, Professor of Psychology at University of London Royal Holloway, and research fellow Natalie Butcher based at Teesside University.

    “We will record eye movements while people look at a set of white faces and a set of oriental faces to find out which parts of the face they look at and how much time they spend on each feature," Nakabayashi  says.  "After that they will be asked to identify the faces just presented from a larger set of faces.”

    Comments

    "All Americans look alike..."

    Asians apparently consider only whites Americans. What racists.

    Don't they know this is 2010? Get the NAACP/SPLC/ADL on their behinds, posthaste.

    As a European, I have been living in Japan for almost 3 years now and I still have difficutlies recognizing people I saw only one time.
    Amusingly especially people above the age of 50 look all alike to me. I tried really hard to get rid of this bias, but obviously my brain is hardwired and it is really hard to overcome.

    That's interesting. I have trouble recognizing faces from my own race. I've had a good handful of times where I'm standing face to face with another American with a blank look on my face, trying to remember where I've seen that person before, watching as their warm friendly expression falls into a shared awkward confusion. From my personal experience, I wouldn't say that I have more trouble recognizing faces from different races than I do my own. If I'm in a room full of a different ethnic group than my own, I tend to feel alienated so I don't pay as much attention to facial detail as I usually do, so in those cases, yes they tend to look the same. Only because I am not really looking.

    Hank
    Prosopagnosia is a different thing than people who use the 'cognitive shortcuts' discussed here.
    Want more no-nonsense, independent science? Buy Science Left Behind
    An old girlfriend of Chinese extraction once told me that Chinese and other East Asians really do look objectively similar. There's less in-group variation than there is among Caucasians, who display a wider range of hair and eye color, skin tone, head shape, physique, etc.