Shape is the most important factor affecting Christmas tree selection, followed by needle retention, species, and price, according to M. Elizabeth Rutledge, a graduate student in the Department of Forestry and Environmental Resources at North Carolina State University.
How many of you out there remember your father negotiating over tree shape? None of us either. But Rutledge says that is the case so we'll let it go and assume everyone picks the best tree and then looks at the price tag, rather than the other way around.
Traditionally, Americans have also preferred dense trees, she writes, whereas Europeans have preferred more natural, or "open" trees. Open trees have more space to hang ornaments, holding up to two-thirds more decorations than heavily sheared trees, and tend to weigh less than dense trees, providing advantages for growers and consumers alike.