FAREHAM, England, February 27 /PRNewswire/ --
- Acquisition Allows Users to Expand Their Base of Friends and Use New Mobile Features
3BILL has today announced that it has acquired a UK Social Networking Platform aimed at 15-24 years olds. The company has not disclosed terms of the purchase for the site http://www.profileheaven.com - winner of 2006 UK Website of the Year - Best Community Site.
3BILL believes that the acquisition of Profile Heaven will benefit users of the site, allowing them to stay connected to their friends through a range of new free applications and services that are planned as part of a re-development of the site. These services will make it easier to keep in touch, where in some instances, members might want to surf the web using a mobile when they do not have access to a personal computer on the move.
While some Social networking sites rely on third party providers for their social mobile network capabilities, 3BILL will use its own software and content platform to integrate some of these features to enhance usage of the site as well as offering higher levels of social interaction between users.
The site will be extensively improved over the coming months with a re launch planned for early this summer. This will include a wide range of previously unseen web and mobile applications specifically tailored to deliver an extremely rich web and mobile experience to the site's well-established and fast growing community.
3BILL will also re-brand the site, the current community playing a key role as a creative resource for new ideas and features soon to be announced. Music, film, and video gaming are core interests of users of Social Networking sites, so 3BILL will also look at the opportunity to integrate these themes through PC and mobile based services to improve the site's appeal.
Martin Montague CEO commented, "This is a natural step for our business within the exciting Social networking channel, especially at a time when analysts remain bullish about the market; users accessing social networks are on the increase too. I believe we can create a unique and exciting proposition that will become a benchmark for the next generation of users and social networking sites."
Martin added, "We've been reading the market through our continued play in the mobile billing and dating sector, and at the top of our existing customers' priority list is the requirement to access truly innovative social networking sites complete with great tools and apps that can be delivered to their page and mobile phone. Now we have access to a thriving community of 15-24 year olds that will help get us off the starting block quickly and improve our insight. This will allow us to profile the users more precisely. We aim to use this intelligence to deliver some fantastic benefits to existing and new users of our brand."
Notes to editors
1) Symbios Solutions Ltd is a UK company that develops enabling software for the internet and downloadable devices such as mobile.
2) The Company was founded in 2000, is based in Fareham, Hants and employs 20 people.
For further information, please contact: Symbios Group/3BILL, Gavin White, Sales and Marketing Director Tel: +44(0)870-4781517, E-mail: gavin@symbiosgroup.co.uk
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