NEW YORK, September 30, 2010 /PRNewswire/ -- AppNexus, the real-time ad platform, today announced that it has opened its first data center outside North America -- in Amsterdam, the Netherlands -- a move which significantly expands the opportunity for real-time bidding (RTB) in Europe and the Middle East in response to rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in those regions.
AppNexus' state-of-the-art platform provides clients with unified access across all major RTB ad exchanges including Google's DoubleClick Ad Exchange and Microsoft's AdECN, as well as a cloud infrastructure scalable to tens of billions of ad impressions a day. AppNexus has already established itself in the international market, working with customers such as Infectious Media in the United Kingdom, BannerConnect in the Netherlands and mexad in Germany.
RTB has gained significant traction in the United States which has earned the attention of sophisticated online advertising companies around the world, said Brian O'Kelley, CEO of AppNexus. Proximity to the ad servers of the major European publishers and ad inventory sources, however, is critical when the ads need to be served in real-time. With our new data center in Amsterdam, we're excited to bring more robust RTB capabilities to ad networks, DSPs and other clients in the European market. Our partners are seeing incredible results in the US, and now this trend will be a global game-changer for online advertising.
According to proprietary AppNexus server data, real-time bidding impression volume in Europe and the Middle East is up to billions per day. The United Kingdom is second in the world in RTB volume, after the United States.
Real-time bidding is central to the data-driven display trading services that Infectious Media provides. AppNexus is a trusted provider of core RTB technologies and infrastructure on which our Impression Desk biddable display platform continues to develop, said Andy Cocker, Co-Founder and Managing Partner, Infectious Media. AppNexus' European server co-location turbo charges our bidding capabilities and gives our clients a competitive edge in the real-time marketplaces.
Steven Filler, Managing Director, Collective UK said, The UK market leads Europe in real-time bidding volume, and Collective UK plans to offer our clients the best technology to harness this incredible opportunity. Collective has a great track record leveraging the AppNexus platform for real-time bidding in the United States, with incredible results for clients, so we can definitely foresee working with them in the immediate future in the UK.
AppNexus' data center in Amsterdam, co-located in a world-class facility at the Equinix AM1 IBX, offers multiple currency and time zone capabilities, and 24-hour support with transit latencies well under 10 milliseconds to much of Europe.
ABOUT APPNEXUS
AppNexus is the real-time ad platform for ad networks, demand-side platforms (DSPs) and other leading online advertising companies. Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns. Overall, AppNexus empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory, including the major aggregators and exchanges like Google's DoubleClick and Microsoft's AdECN.
Based in New York City, AppNexus is backed by an outstanding group of investors, including Marc Andreessen and Ben Horowitz from LoudCloud/OpsWare; First Round Capital; Venrock; Grape Arbor; Kodiak Venture Partners; Ron Conway; and Khosla Ventures. For more information, go to http://www.appnexus.com.
SOURCE: AppNexus
CONTACT: AppNexus Media Contacts: In the UK: David Tutin,+44(0)1672-861659, david@freelance-pr.co.uk; In the United States: JennyMulholland, +1-732-245-0021 (EST), jmulholland@appnexus.com; AndreaRoesch, +1-650-644-1700 (PST), aroesch@appnexus.com
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