NEW YORK, July 31 /PRNewswire/ --

- Including embedded 4G technologies in mobile devices will change dealings between network operators and device suppliers, says Unstrung Insider

A major push to include embedded 4G technologies in a wide range of mobile and consumer devices will create a built-in market for anticipated 4G services such as mobile WiMax and LTE, but it also will force some fundamental changes in the mobile industry ecosystem, particularly in the relationships between network operators and device suppliers, according to the latest report from Unstrung Insider (www.unstrung.com/insider), a paid research service from TechWeb's Unstrung (www.unstrung.com) and Light Reading (www.lightreading.com).

4G Inside: Embedded Modules for Mobile WiMax & LTE analyzes the evolving 4G market, focusing on the key technical and commercial issues affecting embedded modules based on mobile WiMax and LTE. It evaluates the ecosystems and business models for LTE and mobile WiMax within the framework of decisions that device makers must take regarding which, if any, embedded systems to build into their products. The report explores the primary issues that will affect the deployment of embedded modules, including spectrum requirements, intellectual property rights, pricing, and chip requirements. The report includes profiles of nine leading suppliers of mobile technologies and explores their strategies for 4G services and embedded devices.

For a list of companies analyzed in this report, please visit: http://img.lightreading.com/uni/pdf/uni0708_companies.pdf

"For 4G data services to succeed, embedded technologies must find their way into a wider range of end-user devices -- not just notebooks and handsets, but also consumer electronics, surveillance cameras, automotive communications systems, and more," notes John Blau, research analyst with Unstrung Insider and author of the report. "The ultimate key to success will be the ability of chip makers to develop higher-performance, lower-power, smaller, and cheaper chips."

Technology development is just one part of the challenge facing the mobile industry regarding next-gen data services, Blau says. "The brains to develop these chips are arguably out there, but the economies of scale needed to drive down costs will only come with sufficient demand, which is linked to network coverage -- which, in turn, is linked to a complex mix of spectrum, technology, intellectual property rights, and industrial politics," he explains.

Key findings of 4G Inside: Embedded Modules for Mobile WiMax & LTE include: -- New 4G systems could lead to an entirely new way of thinking about system-on-chip architectures in the semiconductor industry -- Intel expects a range of royalty rates for mobile WiMax essential patents to be announced within the next month -- A boost for embedded modules could come from MIMO, which Texas Instruments believes will be first introduced in laptops -- The GSM Association is studying how to make HSPA and later LTE-enabled devices easily recognizable, similar to the successful WiFi branding 4G Inside: Embedded Modules for Mobile WiMax & LTE provides critical insight and analysis for a range of industry participants, including: -- Mobile network operators needing insight into the development of technologies and products that will enable rapid uptake of 4G data services, and the timing for when those products will become available -- Chip suppliers looking for an independent assessment of the market opportunity for embedded mobile WiMax and LTE modules -- Mobile device makers needing a competitive overview of the emerging embedded 4G module sector -- Investors seeking a better understanding of how the mobile WiMax and LTE sectors will develop, and which technology suppliers are most likely to emerge as the winners

4G Inside: Embedded Modules for Mobile WiMax & LTE is available as part of an annual single-user subscription (12 monthly issues) to Unstrung Insider, priced at US$1,595. Individual reports are available for US$900 (single-user license).

To subscribe, or for more information, please visit: www.unstrung.com/insider. For more information on all of Light Reading's Insider services, please visit www.lightreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

Jeff Claudino Director of Sales Insider Research Services +1-619-229-9940 claudino@lightreading.com Press/analyst contact: Dennis Mendyk Managing Director Insider Research Services +1-201-587-2154 mendyk@heavyreading.com

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. It reaches an extensive audience of executives and technologists within the telecom and enterprise networking communities, as well as the financial/industry analysts and investors who track these sectors. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of UBM.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than US$2.5 billion.

* 13.3 million business decision-makers: based on # of monthly connections

Web site: http://www.unstrung.com http://www.lightreading.com http://www.unstrung.com/insider http://img.lightreading.com/uni/pdf/uni0708_companies.pdf

Jeff Claudino, Director of Sales, +1-619-229-9940, claudino@lightreading.com, or press & analysts, Dennis Mendyk, Managing Director, +1-201-587-2154, mendyk@heavyreading.com, both of Insider Research Services, for Unstrung Insider