VANCOUVER, British Columbia and NEW YORK, November 24 /PRNewswire/ --
- Identifies the Web's 20 Most Heard Voices in the United Kingdom
- World's Largest Participatory News Network Measures the Visibility and Connectedness of the United Kingdom's Movers and Shakers
NowPublic (http://www.nowpublic.com/), the world's largest participatory news network, today announced its fifth MostPublic Index, identifying the Web's 20 most visible individuals in the United Kingdom (http://my.nowpublic.com/mostpublic/list/most-public-index-uk). The MostPublic Index is a detailed barometer of whose voices are most heard in the digital landscape as new channels - Twitter, Facebook, Flickr, YouTube and the like - transform how media is created and spread. Previously, NowPublic identified and announced the MostPublic influencers in New York (http://www.nowpublic.com/world/mostpublic-index), Silicon Valley (http://www.nowpublic.com/tech-biz/most-public-index-silicon-valley), Los Angeles (http://www.nowpublic.com/tech-biz/most-public-index-los-angeles) and Vancouver (http://www.nowpublic.com/mostpublic/list/vancouver).
The goal of NowPublic's MostPublic Index is to measure - on a completely transparent, metric-driven basis - who has the greatest digital reach and is most effectively broadcasting their own personal brand online, said Leonard Brody, CEO of NowPublic. The UK Index is our first foray into analyzing the digital landscape outside of North America. Our neighbors across the pond have a history of early technology adoption and it's clear that the utilization of leading US-based microblogging tools is no exception.
NowPublic's formula gauges connectivity and publicness across four categories, including:
- Online Visibility - Presence on User-Generated Content and Social Networking Sites - Interactivity and Accessibility - The R Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)
NowPublic examined statistics in each of these categories from Alexa, Compete, Facebook, Flickr, Google, Quantcast, Technorati, YouTube, and various other blogs and sites, to create a list of the United Kingdom's most visible and connected individuals. It then narrowed the list to 20 by analyzing and documenting individuals' presence and popularity in each of these channels, applying a weighted scoring system, determined by the strength of specific traits held in each online community. A detailed account of the scoring system can be viewed here: http://my.nowpublic.com/mostpublic/list/most-public-index-uk.
Without further ado, NowPublic proudly presents the top 20 MostPublic individuals in the United Kingdom:
1. Rory Cellan-Jones 2. Darren Waters 3. Iain Dale 4. Paul Bradshaw 5. Erik Huggers 6. Tom Coates 7. Ewan McIntosh 8. Stephen Fry 9. Nick Robinson 10. Neil McIntosh
The entire list can be viewed here: http://my.nowpublic.com/mostpublic/list/most-public-index-uk
NowPublic will issue periodic MostPublic indexes across a variety of categories, including: American cities; European cities; South Asian Cities; musical influencers; political influencers, pop culture influencers and sports influencers, among others.
About NowPublic
NowPublic (http://www.nowpublic.com/)is a crowd-sourced, participatory news network that mobilizes an army of reporters to cover the events that define our world. In its short history, the company has become the largest news organization of its kind with contributing reporters in more than 6,000 cities and 160 countries. The Guardian has named NowPublic one of the top five most useful news sites on the Web and Time Magazine named it one of the Top 50 Websites for 2007. The company has received funding from Rho Ventures, Rho Canada, Brightspark, GrowthWorks and members of the New York Angels.
Contact: Chris Macowski The Morris + King Company +1-212-561-7459 chris.macowski@morris-king.com
Chris Macowski, The Morris + King Company, +1-212-561-7459, chris.macowski@morris-king.com
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