MAIA, Portugal, December 16, 2010 /PRNewswire/ -- Radio Popular, one of the largest electronic appliance retail chains in Portugal, selected Profimetrics Intelligent Profit Optimization (Profimetrics) from Itim, a software company specialized in developing retail optimization solutions.

Radio Popular will manage regular price, promotions and markdowns using Profimetrics, enabling faster decisions and maximizing margins. Additionally, by using Zygon, a solution for extended product information management, will expedite the making of communication pieces, reducing production time of graphic works and ensuring greater accuracy and detail of information available to customers in different advertising and sale channels.

Edgar Silva, Director of Radio Popular, commented: "Radio Popular is changing constantly in search of a better efficiency. We decided to work with Itim because they presented a solution that will allow us to fill some gaps that we have been experiencing due to the company growth and constant need to satisfy increasingly better our customers. In this very competitive market, price is the deciding factor in purchasing and, as such, the better the management the better the results.

Working with Itim will also be a way to achieve a better performance in some of our processes and we hope that this exchange of experiences will be rewarding both for Itim as for Radio Popular, allowing growth for both."

Nuno Rodrigues, Itim's Head of Sales and Marketing for the Iberia said: "We are delighted to have been chosen by Radio Popular as technological partner in such a strategic area as price management. Our experiences with top retailers in Spain, UK or Brazil have been proving that, even in markets with very competitive environments and overwhelmed margins, significant gains can be achieved by optimizing the price variable."