March is the time of year when even people who aren't college basketball fans get involved - because of March Madness pools, online or in the office. 

Most, even experts will fail, because they do one thing wrong - they start in the beginning, which this year is March 17th, with dozens and dozens of teams, and work their way toward the NCAA Final. Yet that is the wrong way to go, according to a new study. Most people will be lured by the prospect of an upset along the way and are out of it by the Final Four.

The Organic Trade Association has canceled The Organic Center's Annual Benefit Dinner due to venue concerns about coronavirus in Anaheim during the Natural Products Expo West, where the dinner was going to be held. Naturally.

Packages and labels can be a bit of a mess in the 21st century. What is GMO plastic? Who knows? Yet a company named World Centric is selling ZeroWare 2.0 Reusable Dishware - "alternative" tableware they note is not only free of melamine, which they claim is killing people, but is also made from "Non-GMO plastic."

Naturally, I asked their PR rep what Non-GMO plastic was and got no response. Every one of these shady companies claims they are about science and health, but they are about money and will ghost anyone who asks an obvious question, like how they can be an alternative to GMO plastic when plastic has no organism to genetically modify.

On most comedy television shows with episodes dealing with kids and sports, there is likely to be a joke about snack culture; it has to be organic, free-range juice boxes, etc.

The jokes are there because for the script writers, snack culture wasn't a thing for most of them when they were children, nor was it for most parents. The audience will laugh but the screenwriters and the audience are the ones who made snack culture during and after sports the cultural norm. Gatorade was only invented at the University of Florida (home of the Gators football team) when they were adults and didn't become popular until the 1970s, so we can't blame Baby Boomers for this one.

What do you conclude when different foods are claimed to be eaten on surveys by people who have one type of stroke but not another?

Not much. But it will still be a food frequency questionnaire epidemiology paper, the bane of public trust in science. What about confounders? Were people on medication, like statins?  The people who had strokes were 59-60 when they enrolled in the survey, so what about their lifestyle choices prior to that?

A new paper claims that the Mediterranean diet may increase "longevity" and it created its mystical conclusion using the favored magic wand of food studies, epidemiological correlation, sprinkled with biological speculation.

You may be old enough to remember other claims using similar kernels of scientific truth that became popular diet fads; cigarettes, grapefruit, cabbage. the Adkins diet, Paleo.