Qualitative Research: Lessons From Rashomon

In Akira Kurosawa's timeless 1950 masterpiece ( ...

Risk Management Turned Upside Down

A true story. To protect the innocent – and the writer – I’ll use no names. The president...

What Business Discipline To Major In?

You may find these remarks cynical. You may find them helpful.Strategy ...

Ten Commandments For Airlines

Following my Ten Commandments for Tech Companies – which changed their behavior not one whit...

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Fred PhillipsRSS Feed of this column.

After a dozen years as a market research executive, Fred Phillips was professor, dean, and vice provost at a variety of universities in the US, Europe, and South America. He is a Senior Fellow of... Read More »