COLOGNE, Germany and MUNICH, June 17, 2010 /PRNewswire/ -- Acentic, a leading supplier of digital interactive TV (iTV) systems over coaxial and IP networks for the hotel industry, and Sky Deutschland, announced today their partner agreement to provide the hotel industry with a fully integrated iTV system, state-of-the-art technology and premium TV channels. The aim of this partnership is to upgrade existing hotels currently equipped with Acentic's analogue systems in Germany and Austria.

The hotels will be able to choose from three- or six-channel TV packages which provide a broad selection of Sky's most popular channels. Channel packages include Sky Cinema, Sky Sport 1, Sky Sport 2, FOX, and The Discovery Channel, among others.

Richard Robinson, Chief Operating Officer of Acentic, stated, This offer will allow hotels with existing analogue TV technology to benefit from the addition of some of Sky's most popular channels and demonstrates Acentic's desire to continually refresh its offering to both hoteliers and guests.

This is a great opportunity for Sky Deutschland, said Giovanni Brunelli, Senior Vice President Customer Operations, Sky Deutschland . Sky Deutschland is looking forward to developing this commercial synergy in order to re-enforce our presence in the hospitality market. The partnership between our two businesses represents a great opportunity to allow numerous hotel guests to enjoy Sky's extraordinary TV experience with a positive return for the consumer business too.

Acentic and Sky will offer hotels a full upgrade package, including latest LCD screens, Sky channel packages, lobby Wi-Fi, head-end installation and attractive financing models. Hotels will receive a discounted introductory offer depending on length of contract, with additional benefits available for longer contracts.

About Sky Deutschland

The Sky brand stands for the best choice of television entertainment available, giving customers high-quality programming . The company offers one of the most attractive services in premium content: Sky shows more live football than anyone else, has the most wide-ranging live sports service on German TV, the best range of cinema films and the largest range of channels in real HD - and all of this at an excellent price-performance relationship. Sky broadcasts its channels digitally, primarily via satellite and cable, meaning around 95 percent of households in Germany and 85 percent in Austria are reached. Sky also offers individual services on the internet in Germany.

About Acentic Group

Acentic is an international provider of digital TV services to hotels. Acentic's digital content, technology, support and services deliver entertainment and revenue generation tools via the hotel television, providing a unique communications system that meets the evolving lifestyles of guests. Acentic's digital TV services are in many of the world's leading hotel chains including Accor, Dorint, Intercontinental Hotel Group, Hilton, Hyatt, Maritim, Marriott, Movenpick and Starwood in more than 30 countries in Europe, Middle East and Africa. For more information, visit http://www.acentic.com.

Acentic Media Contacts Smaro Makaronidou Acentic +49-171-6973108 smaro.makaronidou@acentic.com ink Communications for Acentic Jennifer Hicks +33-(0)-6-84-47-80-42 jennifer@theinkstudio.com Alex Crabb +1-617-484-3614 alex@theinkstudio.com Sky Deutschland Media Contacts Katrin Thullner Senior Manager Corporate Communications T +49-(0)-89-9958-6375 Katrin.Thullner@sky.de

SOURCE: Acentic

CONTACT: Smaro Makaronidou of Acentic, +49-171-6973108,smaro.makaronidou@acentic.com; or Jennifer Hicks, +33(0)6-84-47-80-42,jennifer@theinkstudio.com, or Alex Crabb, +1-617-484-3614,alex@theinkstudio.com, both of ink Communications for Acentic; or KatrinThullner, Senior Manager Corporate Communications of Sky Deutschland,+49(0)89-9958-6375, Katrin.Thullner@sky.de