TORONTO, December 17 /PRNewswire/ --

- Free add-your-profile opportunity for colleges and universities on Facebook(R) Platform

Recent national surveys have found that 75% of college and university applicants are active Facebook users, and many discuss their plans for higher education using the social utility. SkoolPool(TM), a new application on Facebook Platform, offers a fast and effective way for institutions to share information with this key audience. With a SkoolPool membership, institutions get a profile page accessible through SkoolPool.com, SkoolPool on Facebook Platform, and on a Facebook Page designed and maintained by the Academica Group team.

SkoolPool is a global online community of PSE institutions and their applicants based on Facebook Platform. SkoolPool offers a common information source and discussion area for prospective students, and a platform for institutions to facilitate dialogue with these prospects. 87% of prospective students consider the recommendations of friends as part of their college/university decision process -- SkoolPool allows students to harness peer opinion with the click of a mouse. Beyond comparing school choices and consideration sets, SkoolPool can now also connect users to more detailed admission information.

"SkoolPool users have told us that they want to know more -- they want access to accurate information on Facebook Platform," explains Philip Bliss, Chief Operating Officer of Academica Group. "This is the next step in the evolution of SkoolPool, to bring the institutions into the discussion in a way that students actually want."

Universities or colleges can register for the free SkoolPool Basics Package, which includes a profile page, logo, tagline, description, and contact information. This page will be linked to all users who have expressed interest in your institution. Institutional profile pages will also feature a "wall" where students can interact with each other, as well as with school liaison and admissions representatives. The Basics package also includes access to the SkoolPool TrendSpotter Dashboard, which offers statistics on applicant activity, top schools and reasons for school interest.

Phone: +1-866-922-8636 ext. 215 (US & Canada); +1-519-433-8302 ext. 215 (Worldwide) Email: skoolpool@academicagroup.com Web: www.skoolpool.com For media information, please contact: Philip Bliss, Chief Operating Officer tel. +1-416-504-7228 ext. 200 phil@academicagroup.com Ken Steele, Senior Vice-President, Education Marketing tel.+1-519-433-8302 ext. 205 +1-866-922-8636 ext. 205 ken@academicagroup.com Web site: http://www.academicagroup.com http://www.SkoolPool.com

Philip Bliss, Chief Operating Officer, +1-416-504-7228, Ext. 200, phil@academicagroup.com, or Ken Steele, Senior Vice-President, Education Marketing, +1-519-433-8302, Ext. 205, +1-866-922-8636, Ext. 205, ken@academicagroup.com, both of Academica Group