Temple psychologist Ingrid Olson, who dedicates her research to understanding human memory,  has found a way to improve the recall of proper names - electricity.

Electric stimulation of the right anterior temporal lobe of the brain using transcranial direct current stimulation (tDCS) improved the recall of proper names in young adults by 11 percent - that will sure teach those kids.

My title is a little inflammatory, transcranial direct current stimulation (tDCS) is different than the electroconvulsive ("shock") therapy (ECT), made famous in movies.

"We know a lot about how to make people's memory worse, but we don't know very much about how to make people's memory better," said Olson. "These findings hold promise because they point to possible therapeutic treatments for memory rehabilitation following a stroke or other neurological insult."