Microsoft, Google, and Amazon are trying to out-compete each other in ways to wrap themselves in the flag of environmental sustainability, but some of the ways they want to do it are laughable. Amazon's Jeff Bezos wants to do his part to stop global warming and his plan is running a million small business owners in India into extinction; which is why a giant chunk of the country booed when the newest White Savior from a rich country got off his private jet.

The True Health Initiative (THI) describes itself as a nonprofit devoted to “fighting fake facts and combating false doubts to create a world free of preventable diseases, using the time-honored, evidence-based, fundamentals of lifestyle and medicine.” 

That sounds like a terrific place to be, Science 2.0 does the exact same thing.

Except we actually do that. We are not instead selling a belief system promoted by scholars here. And that is what True Health Initiative does, despite the legitimate-sounding name.

There is no question that our microbiome is important to health, but just like science behind mitochondrial function inside cells set off an antioxidant craze in the 1970s, all of the applied health claims about probiotics in the 2000s are nonsense. If you enjoy the taste of expensive yogurt buy it, but if there was any chance it was really impacting your trillions of bacteria, it could just as easily be doing harm.

A few years ago I sent an employee to a debate to argue over what was more harmful for your body, the pizza or the pizza box.

I am not kidding. A subset of activists absolutely says with straight faces that a trace chemical in a box is more harmful than getting fat. And now they have gotten Democrats in Congress to demonize over 6,000 forms of PFAS and open up nearly every company in America to lawsuits.

In a Current Treatment Options in Gastroenterology review, a nutritionist and a gastroenterologist claim that "ultra-processed" food causes obesity.

If you are not familiar with ultra-processed food, that is a new-ish designation, an arbitrary metric of numerous things to separate it from regular processed food. All bread made in the last 10,000 years is "processed" food, for example, and 'all food is processed' reality hobbled efforts by integrative medicine/food is medicine proponents to claim our modern lifestyle is killing us, when the science community instead knows it's simply obesity that is the risk factor.

To future scholars, the 2020s may be the decade that the public discovered epidemiologists don't understand the difference between a hazard, absolute risk, and relative risk. And that skepticism in the next decade will have resulted from too many shoddy claims and spurious correlations in this one.