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Truth Or Consequences

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After a dozen years as a market research executive, Fred Phillips was professor, dean, and vice provost at a variety of universities in the US, Europe, and South America. He is now Visiting Professor... Read More »

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In Akira Kurosawa's timeless 1950 masterpiece (http://www.imdb.com/title/tt004287

A true story. To protect the innocent – and the writer – I’ll use no names.

The president of a large, multi-national engineering and construction firm decided to attract more contracts by reducing customers’ risks. A sound decision, yes? 

It was what he did (which was to offer fixed-price contracts instead of cost-plus contracts) and how he did it (by developing his people and by continuous process improvement) that got him fired - even though the move was showing every sign of success.

So why was he dismissed? The answer lies in that ol’ stereotype of the corporation as an externality-generating machine.

You may find these remarks cynical. You may find them helpful.

Strategy

Following my Ten Commandments for Tech Companies – which changed their behavior not one whit – I offer these shalt-nots for US airlines.

Nonsensical but oddly beautiful Bing and Google translations from Facebook posts in a variety of languages:

袁嘟嘟第一次以老公的身分參加部門聚會,泡完湯好舒服

Management students entering my thesis prep course without having been involved in research before, or taken a probability course, reliably make these mistakes. Many students go on to do empirical quantitative theses, meaning that their misconceptions about sampling and analysis will come back to bite them.