In prior articles, we found the scientific validation of Stephen Colbert's 'truthiness'
, and now it turns out that anecdotal evidence of a 'Colbert bump' following an appearance (anecdotal evidence provided, naturally, by Colbert himself) on the show has legs as well - but only if you're in one political party. Democratic politicians receive a 40% increase in contributions in the 30 days after appearing on "The Colbert Report" while Republicans essentially gained nothing.
Stephen Colbert is right - the "Colbert bump" boosts campaigns.
This analysis of one of America's most well-known pop icons of recent years is conducted by political scientist James H. Fowler (University of California, San Diego), who is also a self-identified fan of the show. The research appears in the July issue of PS: Political Science and Politics.