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African Rice Sequenced: A Genome To Feed The World

Researchers have sequenced the complete genome of Oryza glaberrima (African rice), which will enhance...

For People At Risk Of Suicide, The Internet Is A Blessing And A Curse

There are websites that encourage anorexia, there are websites that glorify stepping on animals...

Endurance Runners: In Warm Regions, Heat Stroke 10X More Likely To Kill You Than Heart Attacks

Since emerging from the primordial ooze, organic life has been doing unnatural things in defiance...

Astrocytes, The Brain's Lesser Known Cells, Get Some Cognitive Respect

When something captures your interest, like this article, unique electrical rhythms called gamma...

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In America, where categorization becomes easy because there are two main political parties, it is well-known that right-wing people donate more to charity. This makes sense; people who believe in smaller government should be willing to help their fellow man rather than relying on government to tax and redistribute wealth. Yet right-wing people also espouse individual initiative, so why donate more to charity when recipients have not earned it? 

A new paper in the Journal of Consumer Research explains this seeming inconsistency and suggests that moral identity decreases donations when recipients are deemed to be responsible for their plight.
People can be conditioned to feel less pain when they hear a neutral sound, new research from the University of Luxembourg has found. This lends weight to the idea that we can learn to use mind-over-matter to beat pain. 

Scientists have known for many years that on-going pain in one part of the body is reduced when a new pain is inflicted to another part of the body. This pain blocking is a physiological reaction by the nervous system to help the body deal with a potentially more relevant novel threat.
Marketing is something of a game; retailers want you to spend the most money, but not none at all, and cash flow is important, so sometimes they have sales, even at a loss to get you in the door in the belief that you will spend more money. But is that the optimal strategy for a retailer?

A new paper in the Journal of Consumer Research says consumers instead choose retailers they believe offer the lowest prices the majority of the time.  

To simulate 100 weekly purchases from a retail store, participants were asked to purchase products from one of two competing retailers 100 different times. Participants were given a monetary incentive to minimize their total spending and were instructed to base their selections strictly on price.

Excavations at an archaeological site at Kathu in the Northern Cape province of South Africa,
one of the richest early prehistoric archaeological sites in South Africa, have produced tens of thousands of Earlier Stone Age artifacts, including hand axes and other tools.

It is situated between the Kuruman Hills to the east and the Langberge mountains to the west and estimated to be between 700,000 and one million years old.