Last year, companies began to pull back from promoting their Diversity Equity Inclusion efforts and social justice activists blamed the incoming Trump administration. It has been a violation of federal law to discriminate for 60 years so to moderates it seemed odd to add a layer of discrimination in hiring, even one deemed positive. And they never considered it may have instead been done at all due to pressure from the previous administration.

The backlash was entirely predictable, but in both cases it was on the fringes. For no benefit, corporate CEOs were ignoring the 'stay out of it unless your customers are dominated by it' mantra.

A new simulation claims small-micron particulate matter, so small you need an electron microscope to see it, is killing 250,000 people each year. PM₁₀, 10 microns in size, is a well-known killer. That is wildfires and smog but after smog was drastically reduced in the 1990s, the target went down 400%, to 2.5. Suddenly air quality maps could be orange and red again, even though the air is cleaner in wealthier countries than it has been since the 1980s.

Early in 2020, the President of the United States said America should cut travel from China due to COVID-19 concerns. This was dismissed as xenophobia by states like New York and California, because the World Health Organisation had not declared it a pandemic.(1)

In Europe, 18 countries knew better than to wait for WHO to ignore claims from China that it was not a pandemic and closed their borders.

Americans like to be outraged by things, in 2025 the right is outraged by seed oils while the left is outraged about lack of capitalism, but older civilizations wanted people to stay calm.

When we think of the Andes today, we may think of the Incas, but they were colonizers just like Spain. Some 2,000 years before the Inca the Chavín had extensive farms and art and architecture throughout what Europeans later named Peru. And they did it with a lot less violence than most other prehistorical cultures on the continent.(1)

If the supply chain collapsed tomorrow, could you build a toaster? 

Would you really even want to try? People make homemade jam and all-natural weedkillers that are ironically stuffed with chemicals but no one makes their own toaster. It would be among the first things dismissed as unimportant in a post-apocalyptic world.

Cigarettes are a known carcinogen because you are inhaling smoke. Any time you inhale smoke, PM₁₀ from fires or marijuana or anything else, you are rolling the dice of your future.

Decades of health awareness campaigns by us and groups like us have made a difference among the young, just like smoking cessation and harm reduction tools such as nicotine vaping, gums, and patches have helped older people mitigate harm. Recent data show our "5 by 35" campaign begun in 2008 - down to 5% of Americans smoking cigarettes by 2035 - seems to be on track.