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Hank CampbellRSS Feed of this column.

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

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British environmentalist Mark Lynas was an early advocate against GMOs and, as he tells it, that meant he was an early advocate for demonizing scientists.

While most actual scientists did not give much credence to an offhand claim by researcher Árpád Pusztai in the mid-1990s that a genetically-modified potato damaged the immune system of an animal, because the results were unpublished and unverified, UK media of the scare journalism kind and British activists took off with it and the "Frankenfood" movement was born.

Here is what Lynas writes about his early efforts (bold mine):
I like Jennifer Aniston and not simply for the reason you might expect - I am a healthy, heterosexual man - but because she is good at what she does and after actress Marlo Thomas was on the "Friends" TV show while back, Aniston started doing advocacy work for St. Jude's Children's Research Hospital (started by Danny Thomas, father of Marlo), one of my favorite groups - and still does it.  Plus, Brad Pitt left her for Angelina Jolie, so she must be normal.

Czech researchers have hypothesized that carp in large tubs at Christmas markets possess a capacity to sense geomagnetic fields. 

Science 2.0 is not like most other science sites. Aside from not being a part of a billion-dollar conglomerate, our audience is also a little off kilter. By off kilter, I mean ahead of everyone else.
In May of last year, I accepted an invitation from Prof. Dave Deamer to visit U.C. Santa Cruz and it game me the chance to meet Dr. Dick Gordon and also to visit the home of Dr. Bruce Damer.
Industry Intelligence Inc., formerly ForestWeb, does surveys-for-hire in a number of industries, covering everything from food to paper to packaging.  Their 2012 EcoFocus trend survey addressed what makes the 'eco-friendly shopper' tick and concluded what marketing people who have bankrolled the future of their employers on sustainability want to see; 86% of U.S. adult grocery shoppers are “consumers who care”and "sometimes, usually or always" shop based on sustainability.