If you chance to take part in a conversation with people arguing that they do not want their tax money to go into building huge science gadgets whose utility for humanity is doubtful and null to them in particular, you have better be equipped with a sound way to shut their mouth.

Of course, one way is to explain with patience the importance of basic science, the investment in the future, etcetera. You might like to insert well-learned quotes, such as "Fatti non foste a viver come bruti, ma per seguir virtute e canoscenza" ("You were not made to live like beasts, but to follow virtue and knowledge" - Ulysses in Dante Alighieri's "Inferno"). Well, good luck with that - I bet your argument will not go very far with the kind of opposition I have in mind.

It sometimes happens that my comments in the threads of my own blog get long and detailed (do not take this as me boasting about anything - it is just a fact). When that happens, I reason that they deserve to be promoted to a post by themselves, because threads are read by way fewer readers, and some of them might thus lose some interesting bit.

Because of the above I am (re)posting the text below, which explains some "a priori" reasons why quarks come with fractional electric charges in multiples of one third, why the sum of charges of fermions in one family nullify, and why our universe chose to have quarks of three colours. Beware, some non-trivial concepts of quantum field theory are needed, but I will try to make this as painless as possible (but not more).

Last Saturday night Gian Francesco Giudice and I discussed the discovery of the Higgs boson and its aftermath in front of a wide audience gathered in the Aula Magna of Mantova University.

The event was #173 in the wide program of the town's literature festival, a week of seminars, interviews, performances by authors of books, journalists, and intellectuals in a broader sense.

On Friday evening I will be talking in the wonderful Piazza Mantegna, in downtown Mantova (see picture below). It is an event organized by Festivaletteratura (literature festival), where I will be armed with blackboard and chalks, plus a mike, and where I will explain the way a discovery of a new particle comes about.

On Saturday instead I will be at the aula magna of the Mantova University, where in company with Gian Francesco Giudice (a CERN theorist) I will discuss the Higgs boson discovery and the aftermath. That is a more "serious" event and we will be discussing in front of a paying audience. I hear that the event is already sold out, so it will (should) be interesting!