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    2008 Science Retrospective: Science Journalists Need Some New Clichés In 2009
    By Hank Campbell | December 31st 2008 02:03 PM | 11 comments | Print | E-mail | Track Comments
    About Hank

    I'm the founder of Science 2.0® and co-author of "Science Left Behind".

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    There was a big development in science this year, yet most people missed it.   It wasn't induced pluripotent stem cells or global warming or Barack Obama securing 99% of the scientist vote despite his belief that vaccines cause autism, which caused even heterosexual scientists to disregard Jenny McCarthy.  No, it was an alarming decrease in available clichés to describe what scientists think about new discoveries.

    So instead of just doing yet another list of 'top' science stories, all of which would have to magically be from this very  site, like every other science publication does when they rehash their old stories one more time at the end of the year, I am going to  discuss the phrases that got overused in science journalism during 2008.

    Science journalism is no different than any other kind - sometimes words and phrases catch on.   If you've ever watched a football game, for example, you didn't just get a football game, you got a lesson in clichés.    Teams should 'just go out and execute' and play 'smash mouth football' lest they 'go to the well too often.'   Heck, if you watch a lot of football you can practically identify the year of the game by the clichés they used.   If you hear that 'smashmouth football' thing, it must be 1993.  Disclaimer:  some things never get old, like this Keith Jacksonian bit of wizardry;   "It's time to line up the big uglys and swap some paint."  I don't even know what that means but I always am looking for an excuse to say it.

    So here are my list of science journalism terms that should be retired in 2009.   Feel free to add some of your own or even add some new ones that can take their place.

    BAFFLED

    No term got used in 2008 like 'baffled.'   Who knew 2008 would be the year when scientists could freely express their ignorance about unexpected developments to science journalists without feeling any shame?   Well, they did and often.  Every major media outlet caught some scientist or another being baffled about something that occurred.   You'd think scientists would know better by now, being in the business of discussing new stuff, but no, a lot of you were baffled.

    Here is a small, and I mean very small, sample of how scientists were baffled this year:

    CNN - Scientists baffled by mysterious acorn shortage 
    TG Daily - MIT scientists baffled by global warming theory 
    Seattle Times - What's killing seabirds? Scientists baffled
    Irish Examiner - Medics baffled as 'dead' man found breathing
    Fox News - Scientists Baffled by Phoenix Mars Lander Problems
    USA Today - Scientists baffled by swarm of quakes in Ore.

    I could go on.  A lot, actually, but none of you are paying attention after five of those anyway.   We're not immune, we have had baffled people here too, but it was in 2007 - Astronomers Baffled By Basalt In The Outer Asteroid Belt - and that was only because 'baffled' so obviously plays nicely with 'basalt' and 'belt.'

    STUNNED

    While not quite as popular as baffled, there were still a lot of stunned scientists in 2008.  

    Stuff - Scientists stunned by ‘jewellery box’ find in Fiji 
    Digital Journal - Scientists Stunned By Coral Growth At Bikini Atoll 
    All Headline News - Scientists Stunned As Shark Gives Virgin Birth
    Reuters - Scientists Stunned by Gender-Bender Chromosome

    We didn't have any 'stunned' scientists in our titles that I can find, probably because it connotes twitching on the floor, which we don't do very often.   There was some stunning in our text though, if you are curious.

    However, Scienceblogs.com (no relation to us) had one stunned scientist last year but, because it's Scienceblogs, they were being sarcastic - Computer Science Community Stunned By Discovery Of A Competent Woman

    ALARMED

    I am surprised there wasn't more alarm on the list.   It brings up flashing red lights and irrepressible scamps involved in school day hijinks.  We know all scientists were irrepressible scamps pulling fire alarms rather than thinking about wake properties and why they call it Avogadro's Number when it isn't actually mathematically derived.

    How many of you were alarmed is evident below:

    Guardian - Scientists alarmed by speed of plant mutation near Chernobyl 
    San Francisco Chronicle - Scientists alarmed by ocean dead-zone growth
    Leader-Post Canada - Scientists alarmed over disappearing ice
    LA Times - Scientists Alarmed by Continued Warming Trend

    As you can see, journalism had its seventh consecutive year of global warming alarm.   You'd think at some point headlines would instead be "The environment is screwed and we are not surprised" but, no, we were all still alarmed that more pollution and more people and more food causes problems.    Recently, though, headlines have become alarmed about all the friggin' snow global warming hath brought.

    And now, my pick for science journalism's under-used word of 2008.   Let's hope that in 2009 it gets a little more respect.   It is:

    (drum roll)

    SHOCKED

    'Shocked' was clearly the wallflower of science journalism in 2008 so I predict a big comeback in 2009.  Only one article, in the New Zealand Herald, gave scientists credit for being shocked - Scientists shocked at extent of stem cell research scam.

    I'd rather light a candle than curse your darkness so instead of just complaining about shocked being under-utilized, I will instead start things off by saying I will be totally shocked if this article doesn't make the front page of Digg.

    Comments

    Mr Campbell, I am not only shocked by your remarks but aghast, appalled, dismayed, squeamish, and stupefied. Didn't you know that scientific journalism is not allowed more than 350 words?

    Hank
    I can't even order off a menu in under 1000 words.
    , I am not only shocked by your remarks but aghast, appalled, dismayed, squeamish, and stupefied.
    Nicely done.  I bet CNN is on the phone right now trying to get you to write for them!
    Want more no-nonsense, independent science? Buy Science Left Behind
    Becky Jungbauer
    Agreed. I like knowing the backstory of the server, context of the menu, best-loved dish of the waitstaff, etc. At least I don't try to guess the middle name of our server based on the number of syllables in their first and last names, like my dad does. (And he promises double the tip if he can't guess - and strangely enough, he guesses right a majority of the time.)

    Initially I was baffled by your choice of cliches, then stunned that journalists would be so trite as to use the word in headlines. But I was more alarmed at your choice of under-cliched word - well, it was more shocking, really.
    Kimberly Crandell
    As you can see, journalism had its seventh consecutive year of global warming alarm.   You'd think at some point headlines would instead be "The environment is screwed and we are not surprised" but, no, we were all still alarmed that more pollution and more people and more food causes problems.

    I have to agree... I'm stunned the scientific community is still described as being "alarmed" by Global Warming.  Oh hey, there it is again!  ACK!  It's just so darn sneaky - jumping out at us, totally unexpected, from dark corners like that!

    It's like some global Groundhog Day epidemic, where no one (except for the highly intelligent members of this site, of course) seem to have any memory of what occurred yesterday, and the day before, and the day before that.

    Yes... G L O B A L  W A R M I N G.  You had an article about it on your front page yesterday... ?  Do you remember?  Yes, yes, you were alarmed then too. 

    It is baffling.

    ...nicely done Hank but there are (of course) a few other precious words that you have left out. Both Michael and Massimo have leaned heavily upon these Titans in past months. The highly favored "might" followed by "possibly" when these were already used then the fall back words are the always ready "could" and the lessor used "maybe". These coveted stalwarts have been the backbone to much of expressed "fact/opinion" within certain social circles here @ Scientificblogging.com. I love being a small part of these brilliant "wordsmiths" herein. Thanks Hank, now on to 2009'

    Erik
    I personally love "conundrum".
    ...I also like "conundrum" as there is a 14'er with this same name here in Colorado.

    Erik
    14'er ?
    ...sorry Erik. A "14'er" is just a slang term for any mountain that exceeds 14,000' in elevation of which there are about 70 here in Colorado...54 named and 16 unnamed, "Conundrum" being one of them. Happy New Year...

    Hank...you did it again didn't you. Chicken...

    Hank
    What did I do now?   I just took on the entire science journalism cliché, that's hardly fowl play.
    Want more no-nonsense, independent science? Buy Science Left Behind