If there is one thing wealthy elites across the developed world share in common, it is increasingly denying vaccines and genetically modified foods.
One organic food marketer is laying it right on the table; Bitsy's Brainfood, created by Alexandra Buckley Voris and Maggie Jones Patton, is made with real fruits and vegetables and, they claim, will make your children smarter just by eating it. Wealthy Whole Foods parents will agree because it is organic and all three varieties are fortified with 12 essential vitamins and minerals - which shows you the company is selectively picking and choosing what 'organic' means. Natural and 'fortified by science and technology' are actually not sympatico.
So why are their Fruit&Veggie 1,2,3, Carrot Raisin Crunch, and Banana Squash Squares a smarter cereal alternative? Because...well, because.
I'm no marketing genius, but if kids and parents are going to be fooled into eating vegetables just because they are "repackaged", doesn't that actually make them dumber?
Rationality and logic aside, I don't want to pour cold water on their cereal business. If making your kids smarter is not enough, they note that the cereals are certified organic, non-GMO, Kosher, and Vegan. The Banana Squash Squares variety is even gluten-free.
If McDonald's created a site like this, "a website designed to keep kids engaged and mentally active" by sitting in front of a computer screen, they would get criticized. McDonald's clearly needs to sell Organic Kosher Vegan Gluten-Free Brain Food to kids and they would get a pass.
"As parents, our lives are busy, so we thought a lot about how to turn everyday experiences, like breakfast, into teachable moments. Learning about what kinds of foods fuel us is so central to our ability to learn and play!" said co-founder Alexandra Buckley Voris in their statement.
Nothing says breakfast fun for kids like the Liberal Guilt version of a Come To Jesus Meeting about what cereal they are eating.
Still, yayyyyyy capitalism. Whole Foods has a much bigger monopoly in its segment than Monsanto has, yet if you ask informed organic food shoppers, many of them will believe the $29 billion organic food industry is tiny plot farmers hand-picking stuff grown with no pesticides and driving it in their rickety pickup trucks right to the store.
So given the intelligence and science awareness of the organic-food-makes-you-smarter demographic, I predict big things for this company.
- PHYSICAL SCIENCES
- EARTH SCIENCES
- LIFE SCIENCES
- SOCIAL SCIENCES
Subscribe to the newsletter
Stay in touch with the scientific world!
Know Science And Want To Write?
- Sam Ting On AMS Results: Dark Matter Might Be One Seminar Away
- Vitriolic Abuse Of Anita Sarkeesian: Why The Games Industry Needs Her
- Graphene Sensor Tracks Down Cancer Biomarkers
- Why Natural Gas, Including Fracking, Is Better For The Environment Than Wind And Solar
- Nature Communications Switching To Exclusive Open Access
- BICEP2's vision wasn't that strong, Planck says their window was too dusty.
- 15 Biomarkers: Blood Test May Determine Risk For Psychosis
- "I like this post, and agree with most of it and your assessment of Tolle's writings. The only thing..."
- "Really? Stupidest ever? You realize that it doesn't matter what comes after this, you have disqualified..."
- "Stupidest comparison I have ever heard. Vitamin supplements harm people as much as bathing does..."
- "solar will be ready in a few decades This statement absolutely floored me. PV panel technology..."
- "Classic Sam Ting: present titillating data, make no claims. In this way, he can't lose: if it turns..."
- News from Annals of Internal Medicine tip sheet -- Sept. 23, 2014
- The fine line between breast cancer and normal tissues
- Plant variants point the way to improved biofuel production
- Sporting events should ditch nutritional supps and sports drinks sponsorship
- Job loss fears may boost first-time asthma risk
Books By Writers Here